Such a great topic. People become brand loyal for various reasons and with respect to Omega watches, quality, performance, and history are core tenets of brand loyalty. Ultimately the way a watch makes the wearer feel is the ultimate determinant of marketing and design success. We are emotional creatures and these watches evoke emotions when we wear or look at them. Some of these emotions come from a narrative that we consciously or unconsciously buy-in to. Others are based on a deeper connection and appreciation with beautiful design. How does your watch make You feel when you wear it!?
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