Anecdote!
A friend and I went to an event in Milwaukee, "The world's largest office party" or some such, at Christmas time. Celebrities would be there acting as hosts, etc.
Went up to a man selling beer, and I asked him, "Can I have a Leinie's please?"
He nodded, poured my beer, and put out his hand. "Hi, I'm Jake Leinenkugel!"
Jake and I were connected that evening. I went nowhere else for beer, and when he saw me, he jumped up to get my next beer.
The beer was, in case you're wondering, Leinenkugel's Original. Not one of the special ones. Though they used to make one called Autumn Gold. It tasted like a forest in fall in northern Wisconsin looked. Broke my heart when they discontinued it, and it hasn't been back since.
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