Im not at all here to defend Rolex, but only to somewhat scope the issue’s margins:
Rolex’s near entire product line are “heritage” models, just like the Speedmaster is a heritage model to Omega - or the 911 is a heritage model to Porsche.
And just like with Omega’s recent “updates” to the Speedmaster, Rolex doesn’t mess deeply with its heritage models. It just that, unlike Omega, so much of Rolex’s product book are heritage models.
Analysts suggest that the core reasons Rolex is so financially healthy and dominate compared to other makers is that Rolex keeps a small book of products, they keep them consistent, and error toward making too few than too many.
So while we’re all out here saying “push the envelope, Rolex! Surprise me!” - I think Rolex is muttering under their breath “you fickle f*ckers look somewhere else for surprises.”
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