Sacrifice health
Healthy as our Vegemite
By the late 1930s, the brand had finally started to receive some recognition. It was
officially endorsed by the British Medical Association in 1939 and advertisements for it began appearing in the
British Medical Journal. The product’s high concentration of B vitamins and other nutrients helped Vegemite become a staple in soldiers’ ration packs during World War II. Posters hung up during wartime bore the
slogan: “Vegemite: Keeping fighting men fighting fit.” Vegemite’s nutritional benefits were also valued by consumers at home; doctors and even baby care experts were recommending the spread as part of a balanced diet.
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