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I don't think I'm "intensely" loyal to any brand for any thing.
I certainly have preferences, and my buying patterns do favour brands. So for example I've had 6 BMW's and my wife has had 4, but "intense loyalty" seems to indicate that I would stick with this brand no matter what, and that's not the case. If they stop making cars that I like and want, I'll stop buying them and move on to ab rand that makes what I want.
I had a hard time with that also. I’m not exactly intensely loyal, they are just ones I can recommend without reservation or I prefer as long lasting and good quality for the price.
I mean I have a hard time recommending a new BMW as CPO cars are very common where I live and I prefer someone else to take the depreciation. And as the past few years have seen BMW loose some of its BMWness I see myself in another brand potentially next time.