These will sell like wildfire and they will certainly get into the hands of those who can’t afford the real deal.
The Mission to Saturn is the most interesting looking piece IMO and makes me wish they had gotten more campy with the dials, then I would’ve been a customer. Maybe a “deep space” dial or the inside of a shuttle, or a UFO.
The yellow on white strap SWATCH Speedmaster chronograph was probably worn over the left forearm of the Sokol suits of the Soyuz MS-21 cosmonauts on launch day 18 March 2022
Did Omega plan a presentation from space as they did in March 1998 with the X-33 Speedmaster " Mars watch " LIVE from the Mir space station back then?
In 2022 it is a hell of a job to convey such a message. I find it very unlikely that the person who can afford an omega today would only find out about the brand by walking into a swatch shop.
If it's about the young people, then, as I said, I don't see how putting a plastic version of the watch their dad or grandad wears will make it attractive if they didn't already know about the speedmaster's history.
I absolutely see some people buying multiples and doing dial/bezel/case swaps to get a color combo they want. I can also see the potential for some of these dial colors becoming LE’s in the pro line.
Or perhaps this is a prelude for a SMPro 10 celestial bodies series.
If it is doable this would mean serviceable to some extend. Not what I heard, usually swatch ceramic cases are monobloc (meaning closed casket from the factory). Old ones even had plexi glued on...
If those were proper watch cases I would be really interested.
I don't like it, they went lazy and just made the speedmaster with cheap materials. A tribute piece from swatch with a space theme and elements of the speedmaster would've worked better imo.
But what I don't understand is how the gateway drug thing will work. So the 18 year old that doesn't know anything about watches randomly walks into a swatch boutique at some point and what? Buys an expensive swatch that looks like the one his dad or his grandad wear? And, even if he gets this far, how will owning that make him want to spend 20x more for the real thing. It's not like he'll go home and furiously start reading the tens of articles on the moon landing because he bought a swatch.
It's another brain dead business move from the people that have no other marketing ideas other than making speedmaster LEs and Bond watches.
I absolutely see some people buying multiples and doing dial/bezel/case swaps to get a color combo they want. I can also see the potential for some of these dial colors becoming LE’s in the pro line.
Or perhaps this is a prelude for a SMPro 10 celestial bodies series.
So you are ignoring the Audi V6 and V8 engines used across every front engined Porsche model, and the badge engineering on the electric side with the Taycan and Audi e-tron GT? Oh and Macan and Q5 of course. And Cayenne and Touareg. You have your head in the sand if you think Porker keep their models pure. And I speak as a 911 owner so am hardly a hater!
But what I don't understand is how the gateway drug thing will work. So the 18 year old that doesn't know anything about watches randomly walks into a swatch boutique at some point and what? Buys an expensive swatch that looks like the one his dad or his grandad wear? And, even if he gets this far, how will owning that make him want to spend 20x more for the real thing. It's not like he'll go home and furiously start reading the tens of articles on the moon landing because he bought a swatch.
I think that's the concept of Swatch...
Plastic, bio plastics, bio ceramic, the water is sold for £200. Maybe we will have a plastic biodegradable ceramic Rolex Submariner soon. Rolex must be laughing their ass off right about now.
