Question about omega logo on hesalite

Martin_J_N

If they're overpriced why do Rolex sell so many watches, and why are people so keen to buy a Rolex not only at RRP but way over RRP?

Rolex is an aspirational brand, demand outstrips supply in many of the models and not many brands can say that.

Rolex overpriced? No. Over marketed, over hyped? Hell yes!

1st speedy

Because Rolex is a marketing genius. This is just my opinion.

dennisthemenace

If Rolex were overpriced no-one would buy them, yet they have waiting lists for some models. How many Omega models can you name that you couldn't just walk into a dealer and get one there and then, or within a week or so if the store doesn't have one in stock?

1st speedy

. Fact.

dennisthemenace

Bollocks.

1st speedy

Compared to Rolex? No I don't think so.

gbesq

Ok, let’s be clear now: demand outstrips ROLEX’s ARTIFICIALLY LIMITED SUPPLY for certain models. If you honestly think that after more than a century in business Rolex can’t figure out how to manufacture enough of certain models to meet demand, then I submit to you that Rolex needs to replace its management. Rolex engages in marketing games, pure and simple. And yes, they work. They keep demand high, resale value high, and create artificial scarcity and aspirational consumer behavior. But let’s call it what it is. Omega quality rivals and, IMO, exceeds Rolex and when it comes to value for price paid, there is no contest: Omega hands down. We all know that Omega and Rolex are the two largest mass produced mid-tier luxury Swiss brands. NEITHER brand is an example of high horology.

1st speedy

You walk into a Rolex dealer as a "new potential" customer, you go on the waiting list.
You walk in as a regular, they'll go to their safe and get you a nice piece that's in demand.... Fact.

Martin_J_N

And this statement is based on?

Martin_J_N

In all honesty, every luxury watch brand is overpriced, a good mechanical watch is little more than jewellery, we can have a very accurate timepiece for just a few bucks.

We don't need to spend '000's on a watch it is totally unnecessary. The fact that we choose to spend our money on these mechanical marvels is down to us having the freedom to choose what we buy, and we determine what is within and what is outside our budget. Nothing is overpriced just outside what we are willing to spend.


Rolex have created a brand, they are not going to change that business plan to accommodate us. Rolex knows that a demand that is greater than supply is good for their business. And that is how it will stay.

You can call it or interpret it how you like but the fact is that the demand is greater than the supply, and that equals good news for Rolex.

As for high horology, the vast majority of watch buyers wouldn't have a clue what horology is, they just like the watches.

1st speedy

Actual conversation I've had with people I know.
He walked in an Ad wanting to see a sub and he got the whole waiting list crap. Walked in with a valued customer.... Boom safe opens up.

gbesq

I’m neither calling or interpreting it. I’m saying exactly what it is: a marketing ploy. Some Rolex models are scarce because Rolex CHOOSES to limit supply and MAKE them scarce. Simple as that. I’m not passing judgment on the practice, but don’t have any illusions about what Rolex does and why they do it.

gbesq

I’m neither calling or interpreting it. I’m saying exactly what it is: a marketing ploy. Some Rolex models are scarce because Rolex CHOOSES to limit supply and MAKE them scarce. Simple as that. I’m not passing judgment on the practice, but don’t have any illusions about what Rolex does and why they do it.

1st speedy

They do. Somebody trying to convince me that Rolex are scarce is like saying diamonds are scarce. They probably took a page out of the Debeers book.

Martin_J_N

Rolex have created a brand, they are not going to change that business plan to accommodate us.

Martin_J_N

So demand outstrips supply?
😀

Martin_J_N

So there are hundreds if not thousands of unsold Daytona's sitting in dealers safe's just in case a VIP turns up and asks for one?

I don't think so.

gbesq

Yep. And a fool and his money are soon parted. Oh wait, no they’re not. No models available to purchase. Oh wait, yes they are. You have to purchase a model that you don’t want before being granted the privilege to purchase a model that you do want. 🙄

TechFounder

No, supply reduced to below demand. Do you understand the laws of supply/demand?

Since 2015, they have reduced supply drastically to create this artificial shortage.

Martin_J_N

And the proof for this statement is?