I ended up getting the blue dial version. The OB is adamant they are are "no-discount brand" but they did offer other incentives. I had a 2531.80 out for service that just happened to come back the same time I was talking about the new 300M. They comp'd the service on the 2531.80 and also threw in the strap case (and spring bar tool!) that you get when you buy a strap online. I had made a comment about how I bought a strap and clasp in store and didn't get squat, but if I had bought it online I would have gotten some nice extras. Overall I could have saved a few hundred bucks going through an AD and getting more of a discount, but I'm happy to keep the relationship going with the OB.