oddboy
·Well that is the smart thing to do. But sometimes, the adrenaline rush kicks in and you're emotionally attached to a piece. When you find something you've looked long and hard for, sometimes that one extra bid is well worth it. Just have to be judicious on which pieces justify an "overpay."
As a buyer, I actually prefer the anonymity. I can already imagine how one can track the winning bidder of a high value item, figure out their address, and so on...
Sniping is still the way to go. Put in your max bid and then try to forget about it... rather than watch the auction and try to guess, just snipe with your best bid. You could put a $5000 snipe on a watch you think will close at $2000 if you really want it, and that's what you'd pay for it.
I believe they're call it 'going Ashley' on an auction because of a member here.