Shill Bidding

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I am watching the following listing and see a huge number of bidders with no/little feedback.

http://www.ebay.com/itm/1950s-OMEGA...S-/201263996550?ssPageName=ADME:B:WNA:US:3160

Are there other signs of an auction being run up by shills? What is the strategy? I would suppose, it's to put in your max bid and hope for a favorable outcome.

These are likely the sellers who relist and claim the winner did not pay.

Thoughts/Comments?
 
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Looks more like newbies getting carried away on this one.