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What is Omegas mark up?

S
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kelsey kelsey
You’re joking? In no way shape or form would I take a stock standard solid gold Daytona over the 50th moonshine speedmaster.
Not even on the same page on so many levels. The reason why I said it was a relative bargain was with things like the Daytona in mind.
Also against Omega’s other gold bracelet gold watches the 50th moonshine was a smoking deal.

Please enlighten me. Exclude the Apollo link
 
K
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S stuart70
Please enlighten me. Exclude the Apollo link

not taking sides here, but you really can't discuss the 50th Moonshine Speedy without including the Apollo XI link. The price, and its very release, of this and every other speedy has everything to do with that
 
kelsey
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S stuart70
Please enlighten me. Exclude the Apollo link
New gold alloy that’s designed not change overtime like other 18k alloys.
Newly developed movement.
Clear sapphire glass back where you can see the beautiful new movement.
Moon made out of moon meteorite on back.
It’s a manual movement.
Imo best looking watch I’ve ever seen period.
You ever seen the moonshine speedie irl? Held it in your hand?

You say no reference to Apollo but that’s a biggy and where would the Daytona be without it’s overhyped references?
I’m a huge motorsports fan, comparing a domestic US race with the moon landing?
 
S
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K killer67
not taking sides here, but you really can't discuss the 50th Moonshine Speedy without including the Apollo XI link. The price, and its very release, of this and every other speedy has everything to do with that

But what value are you placing on that?
Most gold chronographs come on a strap. Thus with £28k for the Omega. Zenith , JLC, Breguet, Cartier and IWC in gold all come in at under £20k.
 
S
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kelsey kelsey
New gold alloy that’s designed not change overtime like other 18k alloys.
Newly developed movement. Same with Rolex, this movement will be in the new speedmaster
Clear sapphire glass back where you can see the beautiful new movement. To be In the new speedmaster
Moon made out of moon meteorite on back. Was not on Apollo mission
It’s a manual movement. So are others
Imo best looking watch I’ve ever seen period. Ok.
You ever seen the moonshine speedie irl? Held it in your hand? Yes

You say no reference to Apollo but that’s a biggy and where would the Daytona be without it’s overhyped references?
And the omega is not!
 
K
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S stuart70
But what value are you placing on that?
Most gold chronographs come on a strap. Thus with £28k for the Omega. Zenith , JLC, Breguet, Cartier and IWC in gold all come in at under £20k.

true - I would love to know how quickly they sold the 1014 pieces. Omega is clearly banking on a "space connection" premium
 
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K killer67
true - I would love to know how quickly they sold the 1014 pieces. Omega is clearly banking on a "space connection" premium

Completed agree. However I would expect that there was 100 or so were given away as promotional items.
 
kelsey
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K killer67
true - I would love to know how quickly they sold the 1014 pieces. Omega is clearly banking on a "space connection" premium
My local OB only received one and I personally know there where more on that list that missed out.
 
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kelsey kelsey
My local OB only received one and I personally know there where more on that list that missed out.

omega knows their market - clearly there are customers that are willing to pay the premium over other brands with 18K watches. I think some people would have paid their OB more than 28K
 
kelsey
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S stuart70
But what value are you placing on that?
Most gold chronographs come on a strap. Thus with £28k for the Omega. Zenith , JLC, Breguet, Cartier and IWC in gold all come in at under £20k.
However a gold bracelet does add significantly to the price of any watch eg 18k yellow gold Seamaster 300 on leather is $28875 Aud and same on 18k bracelet is $49425 Aud currently. For reference the moonshine 50th was $46350 so smoking deal compared to stock standard 18k omega sports.
 
kelsey
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K killer67
omega knows their market - clearly there are customers that are willing to pay the premium over other brands with 18K watches. I think some people would have paid their OB more than 28K
However it wasn’t a premium over other brands, a standard gold Daytona here is $51650 aud.
 
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FOIS in Sedna gold £14k
Apollo 50 gold. £26.5k
Difference. £12.5k

Bracelet. £11.5k ?
New movement. £. 1.k ?
Only rough but that would make the 3861 Speedmaster (when introduced) about £5.5k ish
Of course some of these figures could vary due to regional markets (taxes).
 
Omegafanman
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S stuart70
FOIS in Sedna gold £14k
Apollo 50 gold. £26.5k
Difference. £12.5k

Bracelet. £11.5k ?
New movement. £. 1.k ?
Only rough but that would make the 3861 Speedmaster (when introduced) about £5.5k ish
Of course some of these figures could vary due to regional markets (taxes).

You could make the same kind of breakdown on many luxury goods.... but If I was planning on spending £30K on a watch or thinning / rationalising the collection this would be on my list...and not many are these days
 
omega_310_60_42_50_99_001.jpg
orlis
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40% seems right as I believe this is the discount Omega employees get when they want to purchase. So Omega would be basically selling to their employees at wholesale price.
 
S
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Omegafanman Omegafanman
You could make the same kind of breakdown on many luxury goods.... but If I was planning on spending £30K on a watch or thinning / rationalising the collection this would be on my list...and not many are these days

Sorry still not convinced. Each to their own.
 
Evitzee
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Lots of numbers being thrown around here. Markup and discount %'s have to be put in context. If the markup is 40% that means a watch with a MSRP of $10k costs the AD around $7k ($10k/1.4). Based on the MSRP he has a $3k margin to play with, or 30% off MSRP. If he discounts 15%, which is a fairly average number it seems, he sells it for $8.5k and makes $1.5 'profit' on the sale. Sometimes on slow selling models which have sat for awhile an AD just wants to get rid of it and you may indeed get it for 30% off, he makes nothing on it but he just wants to get rid of it. It's likely really high volume AD's get a slightly better deal and terms.
 
Omegafanman
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Evitzee Evitzee
Not breaking news, that Record Sale was two years ago.

I just copied the headline …. I just edited that out (sorry :0)
 
BlackTalon
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Evitzee Evitzee
Lots of numbers being thrown around here. Markup and discount %'s have to be put in context. If the markup is 40% that means a watch with a MSRP of $10k costs the AD around $7k ($10k/1.4). Based on the MSRP he has a $3k margin to play with, or 30% off MSRP. If he discounts 15%, which is a fairly average number it seems, he sells it for $8.5k and makes $1.5 'profit' on the sale. Sometimes on slow selling models which have sat for awhile an AD just wants to get rid of it and you may indeed get it for 30% off, he makes nothing on it but he just wants to get rid of it. It's likely really high volume AD's get a slightly better deal and terms.
Other than completely neglecting any/ all of the AD's direct and indirect costs, that is correct. No employees (including the owner), no place-of-business, not internet or computers, no taxes and/ or business licenses, no insurances, etc.

ADs have to keep cash flow going. They have to move inventory. A watch that does not move ties up their money, and it cannot be used to pay bills, buy more inventory, etc. So on an individual basis they need to decide what they are willing to sell for that still allows them to pay for new inventory and pay all of their direct and indirect costs.
 
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