When you look at razor blades, freeze dried coffee, Take away fries and Coca-Cola I think for the boutique or AD experience / all the branding and marketing costs, warranty etc watches are not a bad deal in terms of mark up + the supply chain needs a cut. At least you don't get all the car sales flim flam on extras... you want a strap with that.. need any Lume for night work.... a second hand would give you better track of time... Date window package sir (Yes I did try to buy an Audi once :0) Mind you talking branding and marketing after the golden Buzz butt I have no shame asking for discounts.... like most of you I never pay list. Also please don't F....me on service costs and spares if you want long term loyalty.
Biggest markup is the fountain soda drinks. Each large cup to fill costs a few cents but is normally charged over $1. On top of that, the cup is 60% ice.
According to a blog on Watch Bandit: “Most timepieces have a 700 to 12000 per cent markup” from the actual cost to manufacture. Obviously there’s significant overhead to cover, but still seems like there’s a lot of margin in there.
Coming back to the original question: the markup is obscene. If say as part of the Silk Road project we can get the Communist Party of China to put all the Omega workers into blue chairman Mao jackets, we will all be able to buy a Speedmaster for like 120 bucks. That's with a 321, of course. Even less if the PLA decides to sponsor Omega.
where limited editions are concerned you will find that discounts will be far much harder to be passed - if at all for select models.
Coming back to the original question: the markup is obscene. If say as part of the Silk Road project we can get the Communist Party of China to put all the Omega workers into blue chairman Mao jackets, we will all be able to buy a Speedmaster for like 120 bucks. That's with a 321, of course. Even less if the PLA decides to sponsor Omega.
