The origin of the phrase
planned obsolescence goes back at least as far as 1932 with
Bernard London's pamphlet
Ending the Depression Through Planned Obsolescence.
[11] The essence of London's plan would have the government impose a legal obsolescence on personal-use items, to stimulate and perpetuate purchasing. However, the phrase was first popularized in 1954 by
Brooks Stevens, an American industrial designer. Stevens was due to give a talk at an advertising conference in
Minneapolis in 1954. Without giving it much thought, he used the term as the title of his talk. From that point on, "planned obsolescence" became Stevens' catchphrase. By his definition, planned obsolescence was "Instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary."