You’re right, it’s not 20x it’s a thousand times. Ferrari has Hublots costing 250k. You should go sometime to the Ferrari museum and watch the cheap schlock being sold. From my experience a lot of Ferrari owners could care less about the heritage, they just want the prestige of owning a Ferrari, ask them who Michael Schumacher is and all you get is a blank stare. What really tells the story is when you see a Ferrari or Lamborghini with Toyo tires or worse, that tells you all you need to know.

 

I know it's a matter of opinion and I can appreciate there are multiple angles for this, but in regards to your Hublot comparison, I don't think it's apples to apples. It's still a different product. The reason why we can't find any equivalence in the car world is because nobody was crazy enough to do it yet. I really can't imagine Porsche doing a Porsche x Skoda 911 look-alike with the cheapest engine of the group (1.0 3 cylinder) and a Skoda interior, while plastering the entire thing with Porsche and 911 logos.

 

The yellow on white strap SWATCH Speedmaster chronograph was probably worn over the left forearm of the Sokol suits of the Soyuz MS-21 cosmonauts on launch day 18 March 2022
Did Omega plan a presentation from space as they did in March 1998 with the X-33 Speedmaster " Mars watch " LIVE from the Mir space station back then?

 

I would give it a chance if it was 38mm.

 

Pluto is a dwarf planet... so next up a Ceres & Sedna version ?

 

Can’t forget the boxter.


Everyone said it would cheapen the brand…nope.

 

Doesn't hit the sub second marks though does it? The plastic one is accurate to 1/10th of a second, yours barely to the second

 

As I said earlier, I think Omega is having fun and letting everyone in on the fun. They are standing arms wide open to embrace everyone. Rolex is about as fun as a colonoscopy.

 

Omega has done those. They're called Speedmaster Reduced.

 

I feel like we're going off-topic here. The 914 and 924 almost killed Porsche. Also, those had their own branding, had a distinct look and never featured the iconic 911 name.

 

I think it hits two segments of the market: one being the young people who wouldn't otherwise spend alot of money on watches (the aforementioned gateway) and the other being Speedmaster enthusiasts and overall watch nerds (many of us).

It's of course not for everyone. However, people with watches in safehouses, and those who view watches as assets in their investment portfolio are predictably the most disappointed with this collab. If it doesn't increase the prestige and perceived value of the brand, why do it, right? What will their Rolex buddies say? Will they laugh at their Omega's now?

 

Shall we bring it back on topic with the best selling Porsche of the late 1960s then, the 912 featuring a VW derived 4 cylinder engine. A perfect example of Porsche doing exactly what you say they don't:

 

I guess it's time for Porsche to summon back the cheaper models then.
Lo and behold! Porsche x VW presents... the 2023 911 Carrera Up!. Based on the affordable, disposable Up! platform, but as aerodynamic as the Carrera.

 

Ones a $7kAUD watch bought at a Omega Boutique the other is a $350AUD watch bought at a Swatch store.

Neither are usually in opposing shops.

Seems like there is going to be a lot more Omega customers in a Swatch store on Saturday than Swatch customers.

This is classic seed marketing…. Perfect

 

Totally agree.

I think the fact that people are talking about it shows how good of a marketing campaign it will be

 

So as a senior level corporate procurement guy, who spent a lot of time with Marketing, I bought every kind of marketing service by the time I retired, the OP is not wrong about this being a branding issue. When Omega is supposedly trying to burnish their mid luxury credentials vs the crown and possibly price points, why the powers that be thought this was a good idea is a mystery to me. If there is an argument that younger male buyers will grab this and then move on the the real thing, I’d love to hear it. IMO this should be branded as “MoonSwatch”. Swatch and Omega brands live in two different worlds.