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Swatch — omega “Mission to Mars” [VIDEO] HANDS-ON

Omega D
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dsio dsio
This $60 quartz watch with a cheap gold plated case is an authentic Omega DeVille, just like your current DeVille.

https://www.ebay.com/itm/255394892525?hash=item3b76b8caed:g:GyIAAOSwUW1iETXT&nma=true&si=XuoU4DgLO%2FUiDH%2BqCPbhQsN2CDo%3D&orig_cvip=true&nordt=true&rt=nc&_trksid=p2047675.l2557

I would argue this MoonSwatch is a much better piece overall
My DeVille is not quartz, gold plated, $60 or sold on eBay. The eBay DeVille is a restoration watch that probably does not work or has a issue that is not fixable. They are many parts bin old Seamaster examples on eBay that are cheap restoration watches.
Edited:
 
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Omega D
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Just my opinion. I won’t buy one of these Omega Swatch watches. I may buy a standard plastic Swatch in the future though.
 
JwRosenthal
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Omega D Omega D
Just my opinion. I won’t buy one of these Omega Swatch watches. I may buy a standard plastic Swatch in the future though.
Room for everyone at the table. I never cared for the swatches back in the 80’s, and although I think these new releases are fun, they aren’t my cup- but my wife loves them so I may pick up a color or two for her. And one of my closest friends who is of very modest means and has always lusted after a SMP may actually be able to have a Speedmaster now and not have to think about if he can afford sending his 4 year old to day care because he bought a watch.
 
STANDY
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Teenager to 20 year olds and the like fun watches. Good on Swatch and good for the future of watches.

Not my cup of tea so hey I’m not adding to any of the negativity 📖
 
Omega D
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STANDY STANDY
Teenager to 20 year olds and the like fun watches. Good on Swatch and good for the future of watches.

Not my cup of tea so hey I’m not adding to any of the negativity 📖

The Swatch brand is a great brand like Casio to get into the idea of having a watch for a young person. Or it can be a haste free watch for an adult. The haste free bit is also enjoyable. In my opinion mixing an entry point and a higher end point is not a good idea. If you want entry great, if you want a different price point great. The two together in my opinion not a good idea for the brand.

Not my cup of tea also. You pay your money and take your choice.
 
Rman
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Rolex put Dominos on the dial, they’re hot as pepperoni right now.
 
Privateday7
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JwRosenthal JwRosenthal
I would think quite the opposite- this is brilliant and fun and clever and slightly cheeky- the antithesis of Rolex…and Rolex doesn’t have the balls to do something like this.
This doesn’t weaken the Speedmaster line, it only strengthens it by showing the company thinks inclusively- not exclusively.
Totally agree....

This is marketing genius.
A gate drug to the real world of Speedmaster (or even Omega in general)

It positions to answer Applewatch domination to young generation......and once they hooked, a gate drug to the real Moonwatch

I know how slippery slope it was 😗
 
A
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Just getting into Omega on a serious level, so I have no strong opinion either way. I think it's a great way to get younger people into the brand, particularly if the space angle is hyped (as it appears to be with the Uranus one).

There are elitists in every hobby. Whenever they start yelling "rabble! rabble! rabble!" I just mentally play the caddies-take-over-the-pool scene from Caddyshack. 😁
 
base615
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I'm mad for it. I have loads of Omegas, including two Speedies, but I think I'm going to queue up on Saturday for a Mission to Moon (OG Speedie Style) and Mission to Mars (Alaska Projectish)
 
base615
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JwRosenthal JwRosenthal
I showed my wife - she loves them! Although she is disturbed that there is a sun one- the sun isn’t a planet…she’s a stickler for details like that,

Strictly speaking, neither is Pluto. Straight BS in my opinion as it will always be a planet to me.
 
Foo2rama
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I really think people are reading way to much into this, esp as if Swatch did not exist, Omega would have died years ago...

It's a fun little colab, that no one thinks is cheapening Omega...

If you want to hate on Swatch look no further than sistem 51...

Congrats you made a cheap plastic automatic movement out of 51 pieces... looks at the Seiko low-end workhorses that are cheaper than the plastic sistem 51 watches and last a lot longer in steel cases...


Also lest we not forget they called Pluto a planet... That there is enough to give them the OK in my mind.
 
cvalue13
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base615 base615
Strictly speaking, neither is Pluto. Straight BS in my opinion as it will always be a planet to me.

neither is the Earth’s moon

Foo2rama Foo2rama
Also lest we not forget they called Pluto a planet... That there is enough to give them the OK in my mind.

have they called it a planet? they surely didn’t call the Sun or Earth’s moon a planet

TIL that the problem with continuing to include Pluto in our solar system was that the definition allowing Pluto to be a “planet” would also qualify roughly 150 other such orbital objects to be “planets” (we’ve gotten good at finding things out there)

Which is to say, there was a choice between a solar system with 8 planets (and a bunch of dwarf planets), or a solar system with ~158 “planets”

that kind of right-sized my sentimentality
 
A
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I don't like it, they went lazy and just made the speedmaster with cheap materials. A tribute piece from swatch with a space theme and elements of the speedmaster would've worked better imo.

But what I don't understand is how the gateway drug thing will work. So the 18 year old that doesn't know anything about watches randomly walks into a swatch boutique at some point and what? Buys an expensive swatch that looks like the one his dad or his grandad wear? And, even if he gets this far, how will owning that make him want to spend 20x more for the real thing. It's not like he'll go home and furiously start reading the tens of articles on the moon landing because he bought a swatch.

It's another brain dead business move from the people that have no other marketing ideas other than making speedmaster LEs and Bond watches.
 
padders
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I’d rather have a Swatch with a case that when it chips you throw that watch away and buy another rather than a ceramic Omega where the same applies because the case repair cost is higher than the value of the watch.
Edited:
 
cvalue13
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A alexxs
But what I don't understand is how the gateway drug thing will work.

Not to say it will work (remains to be seen), but instead only to reframe what “gateway” can mean in this context: people (whether 40 or 20, but especially 20) are increasingly fed-up with the self-serious, gate-keepy, artificial-unobtainium vibes of luxury wristwatches.

Rolex cartoon says: “even if you have money for one of our watches, you’ll never own one or anything with our branding on it.” This buyer says “I love that, keep the rabble out at all costs!”

Omega cartoon says: “sure we make high-end watches indistinguishable in quality from Rolex (and really one day you should try one of ours, you deserve it), but we are here for the joy of watch-wearing and everyone can have something with our brand on it (by the way, did you know Omega basically owns outer-space? Let me tell you more about that….)” This buyer says, “you know, Omega’s not so stuck-up all the time, and did you know about Omega owning outer-space, one day maybe I’ll …”
 
STANDY
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A alexxs
It's another brain dead business move from the people that have no other marketing ideas other than making speedmaster LEs and Bond watches.

Better marketing plan than

A9B52FC4-7906-49F6-8FE8-49B363FB821D.jpeg
 
blubarb
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Nepomuceño Nepomuceño
Hmmmm it's also not plastic. It's bioceramic according to the helpful write-up. Also I don't see a problem with it. Nice entry level and heck it gets people of a younger generation interested in the lineage of the Speedmaster.

A mixture of plastic and ceramic - hmmmm...I am not convinced - but then that's just me...😗 My biggest bug bear would be that these will feel weightless (yes I know that could work with many space/anti-gravity jokes) but I like feeling the tacticity and weight of steel on my wrist.
Edited:
 
blubarb
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Ree Ree
Here's my idea.
It's not about the investment perspective.
The whole idea of collaboration is nice. A Swatch with a Moonwatch DNA. Much like the Fiat Ferrari Tributo. Fiat with Ferrari DNA.
What Ferrari did right with that collab is that they didn't put the Ferrari prancing horse logo right on the front center and rear badge. They only put Ferrari Tributo on the sides and small rear emblem. It's playful, it's clear that it's a Fiat. But has Ferrari DNA.
Screenshot 2022-03-24 095748.png Screenshot 2022-03-24 095759.png Screenshot 2022-03-24 095811.png Screenshot 2022-03-24 095827.png


Now here's the problem.
This Omega x Swatch release has Omega branding more prominent than the Swatch. It says Omega x Swatch on the dial. To me a logo symbolizes much more than a brand. Omega logo should only be placed right and center on items of high quality and luxury, synchronous with the image that Omega represents. Whatever it'd be, Omega pens, Omega glasses, Omega hats, Omega watch cases. They should all be on par with the luxury/quality that the brand symbolizes. Logos are sacred.

They should've just put Moonswatch on the dial. No Omega, No Speedmaster. People already know it has Moonwatch DNA. They could put Omega x Swatch on the caseback. That's a way more classy execution.
Screenshot 2022-03-24 100008.jpg

Isn't the SMART car a branding collaboration hybrid with Swatch & Mercedes...doesn't stop those who can afford it from buying a Merc.
 
Jayrock26v2
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As someone who is fed up with the price hikes on the grey market for desirable watches this is a welcome and refreshing addition to the industry.
 
base615
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Jayrock26v2 Jayrock26v2
As someone who is fed up with the price hikes on the grey market for desirable watches this is a welcome and refreshing addition to the industry.

23413a7c-fd8a-4eeb-80cd-8aca3cfdcd1f.JPG
 
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