So who said this is a marketing disaster?? You all want to know who the target demographic is? It’s not kids.
It’s us. We are going to buy these for spouses, kids, nephews, friends….
I just want to know if they're unbearably loud like normal Swatches.
can anyone confirm if we should be trying to get one grey market or if for sure they will be online for everyone to buy? somehow seems too good to be true
VW Group is very careful to sell, market and badge their different tiers separately. I cannot see them ever putting a VW + Porsche badge on a joint-effort SUV... it would be a massive marketing mistake that would undue the hard work they've put into convincing people that Porsche > Audi > VW.
😁
This is the first watch I have ever talked about that my wife immediately said, "those are fun, you should get one".
Hah!
I’d find comfort that there’ll definitely be a *chance* to buy these on line, but I wouldn’t rest assured it will be enough of a chance for everyone.
These hype release cycles play pretty close to a standard tune, that rarely excludes some level of product shortage (by design)
And so far, this song is sounding familiar (note eg the calculated excluvely-in-exclusive-stores initial release, etc.)
We haven’t already forgotten Omega saying there’s be enough Snoopy for everyone, right?
Yep agreed. One is massively robust, fit for purpose, hyper accurate and on the money fashion wise. The other is the Omega Moonwatch. 😀
It's funny how this has polarised the forum. Those that seem more worried about 'investment potential' or 'brand identity' are bricking it. Many of us (but not all I concede) are celebrating something genuinely novel and in some ways brave.
Yep agreed. One is massively robust, fit for purpose, hyper accurate and on the money fashion wise. The other is the Omega Moonwatch. 😀
Yep agreed. One is massively robust, fit for purpose, hyper accurate and on the money fashion wise. The other is the Omega Moonwatch. 😀
The mgr of one of the Swatch locations doing the distribution believes he is getting around 160pcs and US allocation for the first release is around 1600pcs TOTAL not per planet. Second hand info but it’s from todays lunch meeting with the OB manager I use.
I just realised the swatch has managed to produce a Speedmaster case in a ceramic material without adding 1-2mm to the size, something that Omega apparently struggles with. Had the ceramic Seamaster been the same size as the steel one, I would have pined for one...
I just realised the swatch has managed to produce a Speedmaster case in a ceramic material without adding 1-2mm to the size, something that Omega apparently struggles with. Had the ceramic Seamaster been the same size as the steel one, I would have pined for one...
And Longines can produce the Zulu GMT that 13.9 mm thick, yet Omega can't get the PO GMT to a wearable thickness.
Dirty little secret, that 😉
Speaking completely from the armchair but having paid close attention to many such hype high-low roll-outs across industries, I’d place my bet (if forced) on:
(1) Swatch sends only enough units to the (already limited) stores to all but ensure that at least the more desirable units sell out on day one, crossing fingers the less desirable units don’t linger but another day or two
(2) the in-store sellout accomplished, the spectacle maintains hype until and increases how much people fear missing out on, the eventual on-line release
(3) Swatch “sells” many, but not too many!, on-line for high margin D2C shipping in a hurry
(4) But, Swatch’s online sales platform is no match for the scalper’s auto-checkout bots, which honestly Swatch is not too broken up about because…
(5) these things show up on StockX, Grailed, and other hype-gear focused resale platforms at (eventually once early adopter premium outliers settle) 2ish X MSRP for the more coveted colorways
(6) Swatch has then achieved a massive marketing campaign that essentially paid for itself in a return-for-dollar way that no other typical “marketing” platform can achieve
There are some actual marketing folks in here (any from luxury/hype goods segment?) who I’d (genuinely) love to have critique or improve the above prognostication
