@Seiji found this very interesting document he posted on the MWR Forum. Aside from the fact it reveals accute world problems were already very clear 30 years ago, I find it very interesting that it too refers to “tradition and innovation”.
So clearly the new CEO is reclaiming a legacy which had somehow gotten lost along the way. I’d be curious what innovation there was at Longines in the 1990s. I wouldn’t be surprised if it weren’t already just marketing lingo back then.
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