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Stainless sports Rolex dealer stock........

S.H.
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sdre sdre
Can we assume 30% are Submariners? Considering there are datejusts, explorers etc etc. Subrmariners would be the Date, No Date, Hulk etc

I highly doubt the %, I think it is closer to more 5-10% imho. They make a boatload of Date, OP, DJ, both on men and women product line, PM or SS.

Only us WIS care that much about specific models. For the general population a Rolex is a Rolex, that's all. They want one, they buy what's in the store, they send it for service when it breaks.
 
sdre
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S.H. S.H.
I highly doubt the %, I think it is closer to more 5-10% imho. They make a boatload of Date, OP, DJ, both on men and women product line, PM or SS.

Only us WIS care that much about specific models. For the general population a Rolex is a Rolex, that's all. They want one, they buy what's in the store, they send it for service when it breaks.

So with that, we will have 700,000 Submariners (Date / ND / Hulks etc) in the market from 2010-2018.
Even if its 70% are with collectors, 30% remaining in the grey market / AD, that would still mean 210,000 pieces are floating around on WUS/ADs/Greymarkets etc...

still a massive number.
 
S.H.
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Yes, Rolexes are mass produced, it is hardly new. But they have been so good at marketing for a very long time, everybody seems to forget it, also if only a little % of middle-class people on the planet want one, it means millions of potential customers each year. They may have the best brand recognition on the market. So it they scaled back production a little (I think 1000000 watches a year was in the 2000s, they may produce a little less, and they have jacked up prices almost 100% without affecting demand), you logically have a relative scarcity of an otherwise common product. And a nice profitable company, good for them.
 
sxl2004
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I am still puzzled why so many watches end up in grey market dealers inventory. I can buy what ever I want today from multiple sources, so rare it is not.
Why, I know money, basically every watch from customers or dealers directly ends up with grey market dealers?

👎
 
Foo2rama
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So I was in a Flagship Boutique this weekend... NOT A SINGLE SPORTS WATCH, no gold no bi colors no nothing, additionally they where sold out of all 41mm DJ's. A huge store in a major high end mall, and they ONLY had sub 41mm DJ's a few oysters and Day Dates, plus Cellini models.

I asked the rep and they said they had no idea either and voiced it is getting insane and no one can hit numbers... this is a close to 1,200 Square foot store, double the size of the Omega store next to it, larger then any 3 of the VC, JLC, IWC, and Panerai shops located within 100 feet.
 
Foo2rama
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sxl2004 sxl2004
I am still puzzled why so many watches end up in grey market dealers inventory. I can buy what ever I want today from multiple sources, so rare it is not.
Why, I know money, basically every watch from customers or dealers directly ends up with grey market dealers?

👎
When the "Grey Market" is selling over MSRP its not the grey market.... its flippers and speculators.
 
sxl2004
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Foo2rama Foo2rama
When the "Grey Market" is selling over MSRP its not the grey market.... its flippers and speculators.


So no one actually wants to own the sought after watches?
😁
 
sdre
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Foo2rama Foo2rama
So I was in a Flagship Boutique this weekend... NOT A SINGLE SPORTS WATCH, no gold no bi colors no nothing, additionally they where sold out of all 41mm DJ's. A huge store in a major high end mall, and they ONLY had sub 41mm DJ's a few oysters and Day Dates, plus Cellini models.

I asked the rep and they said they had no idea either and voiced it is getting insane and no one can hit numbers... this is a close to 1,200 Square foot store, double the size of the Omega store next to it, larger then any 3 of the VC, JLC, IWC, and Panerai shops located within 100 feet.
I think solely because of this; all the more brands that are undervalued; should be sought after now. Vintage Seikos especially.
 
Foo2rama
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sxl2004 sxl2004
So no one actually wants to own the sought after watches?
😁
Speculators and flippers are not grey market.
 
sxl2004
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Foo2rama Foo2rama
Speculators and flippers are not grey market.

But they fuel the grey market and secondary dealers.
 
Foo2rama
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sxl2004 sxl2004
But they fuel the grey market and secondary dealers.
Most use the term Grey market to refer to watches dumped by AD's that they cannot sell that have been forced on them due to minimums from the manufacturers. Hence Grey market is a way to get watches at lower then MSRP costs. Most feel that Rolex is doing this to stop the Grey Market and watches being available at below the MSRP.
 
sxl2004
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Foo2rama Foo2rama
Most use the term Grey market to refer to watches dumped by AD's that they cannot sell that have been forced on them due to minimums from the manufacturers. Hence Grey market is a way to get watches at lower then MSRP costs. Most feel that Rolex is doing this to stop the Grey Market and watches being available at below the MSRP.

You are correct pointing out my sloppy use of the term grey market when I actually meant secondary market. 😉
 
Tempus
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Same here in Australia re: stock of subs and GMTs. Glad to say though, in to contrast to some comments here, my experience with our Rolex AD in Melbourne was terrific. Salesperson was very knowledgeable when it came to vintage pieces and we spent quite some time chatting without any expectations of a sale. Even let my 10yr old son try on a diamond encrusted date just..Blarghh!!!!...
 
Mmike1357
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ac106 ac106
I read it and he essential blames speculators, downplays Rolex limiting supply and then defends Rolex not producing enough in a response in the comments section.

So bullshit all around

They would hate to have the supply T&E watches dry up!
 
flw
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ac106 ac106
I read it and he essential blames speculators, downplays Rolex limiting supply and then defends Rolex not producing enough in a response in the comments section.

So bullshit all around
I didn't mean to imply that I completely agree with what the article says ... but a lot of other stories about this situation seem to conclude by saying something inconclusive ("it could be a bunch of different factors, so nobody really knows anything", in effect). Take it for what it's worth, I suppose.
 
J
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Just got back from Hong Kong and Tokyo. None of the ADs had any stainless steel sports models in stock. However, several grey market dealers in Hong Kong had every model available with a 25-50% mark up from retail. Patience is a virtue.
 
Speedmasterfan88
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Met up with a friend of mine last week to talk watches with him as he was in town to collected his new GMT II from a major AD in FFM.

He told me that upon pickup he had a quick chat with the sales rep. about the Rolex stock. They got "one charge" in meaning one GMTII one Batman, one Seadweller, one Sub and one Daytona. Thats all they got for the last quarter of this year. And this is one of the biggest AD's in town.
 
MrJKLFoams
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The only way to stop this hype and insanity? People need to stop feeding the grey market with premium price and see what happens when they over stock everything but no one buying them. The more people fall into this grey marjet price the more they’ll feed rowlex managers with extra coin in their pockets.
Edited:
 
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