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ac106
·The only way to stop this hype and insanity is to stop people from buying rowlex via grey market and soon SS model will just pop up in the window. But yeah only IF.
Stainless sports Rolex dealer stock........
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Foo2rama
··Keeps his worms in a ball instead of a can.The only way to stop this hype and insanity? People need to stop feeding the grey market with premium price and see what happens when they over stock everything but no one buying them. The more people fall into this grey marjet price the more they’ll feed rowlex managers with extra coin in their pockets.
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MrJKLFoams
·Edited what I actually ment to say while in the middle of busy work. Lol. I knew someone who does this silly under the table. Peace!!
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ac106
·The only way to stop this is for Rolex to produce enough sport watches to satisfy demand. They were perfectly capable and willing up until the last 36 months or so. It's a choice they are making and no amount of hand wringing, boycotting or whatever will help things until they ramp up production.
The secondary market isn't the cause of anything, it's merely the symptom.
The secondary market isn't the cause of anything, it's merely the symptom.
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Slowpoker
·Rolex are playing a game here; choke the supply and let the demand far outstrip it. They can then simply charge more money to sell their watches and people will pay for it, despite being the same product.
The grey market prices will go up too in response, making people either desperately buy from grey dealers or AD's whenever they have stock at their inflated prices.
I'm not sure about this whole rumour with AD's selling new watches to people, buying them back and charging more, but I do know that whatever Rolex are up to its clearly working as people end up paying more.
The only way this would end is when people stop buying Rolex, that isn't going to happen and Rolex know it..
The grey market prices will go up too in response, making people either desperately buy from grey dealers or AD's whenever they have stock at their inflated prices.
I'm not sure about this whole rumour with AD's selling new watches to people, buying them back and charging more, but I do know that whatever Rolex are up to its clearly working as people end up paying more.
The only way this would end is when people stop buying Rolex, that isn't going to happen and Rolex know it..
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Foo2rama
··Keeps his worms in a ball instead of a can.@Slowpoker it's the secondary market going up, not the grey market.
Key difference. At this point there is no grey market for Rolex sports models in SS. Grey market is unsold watches from AD’s that they dump to resellers. They have unsold watches because Rolex ( or most watch makers) sends them a fixed amount of watches regardless of them being able to sell them. Hence why it’s easy to get a Speedmaster under MSRP from a grey market seller.
Key difference. At this point there is no grey market for Rolex sports models in SS. Grey market is unsold watches from AD’s that they dump to resellers. They have unsold watches because Rolex ( or most watch makers) sends them a fixed amount of watches regardless of them being able to sell them. Hence why it’s easy to get a Speedmaster under MSRP from a grey market seller.
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Slowpoker
·@Slowpoker it's the secondary market going up, not the grey market.
Key difference. At this point there is no grey market for Rolex sports models in SS. Grey market is unsold watches from AD’s that they dump to resellers. They have unsold watches because Rolex ( or most watch makers) sends them a fixed amount of watches regardless of them being able to sell them. Hence why it’s easy to get a Speedmaster under MSRP from a grey market seller.
Apologies, thank you for pointing that out, I thought grey and secondary markets were interchangeable terms.
Either way what I'm guessing is going on is Rolex are limiting the number of those models so that they can rapidly increase the prices and still get paid. They're looking at this long term.
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rcs914
·So I was in a Flagship Boutique this weekend... NOT A SINGLE SPORTS WATCH, no gold no bi colors no nothing, additionally they where sold out of all 41mm DJ's. A huge store in a major high end mall, and they ONLY had sub 41mm DJ's a few oysters and Day Dates, plus Cellini models.
I asked the rep and they said they had no idea either and voiced it is getting insane and no one can hit numbers... this is a close to 1,200 Square foot store, double the size of the Omega store next to it, larger then any 3 of the VC, JLC, IWC, and Panerai shops located within 100 feet.
I'm rather unclear how Rolex ADs are keeping sales people on staff if there is essentially nothing to sell.
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Foo2rama
··Keeps his worms in a ball instead of a can.I'm rather unclear how Rolex ADs are keeping sales people on staff if there is essentially nothing to sell.
They dodged the question but I could see it hit close to home. Keep in mind the location I was at serves a lot of offshore clients. The one thing you notice at all of these watch shops is almost everyone seems to speak mandarin or in a few cases Russian at that mall. They where doing brisk business with what they had.
The Jeweler AD with a small boutique in a nearby mall with dedicated staff for the Rolex section seems to have high turnover.
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S.H.
·FWIW, Rolex UK sold more watches to its AD network in 2017 than in 2016 (Rolex UK is required by law to publish some figures if I'm not mistaken). see here for some discussion :https://www.rolexforums.com/showthread.php?t=631555 So if this is the case with all or most rolex local subsidiaries, demand peaked, and they did not scramble to augment production because :
- it is not possible overnight
- it is not even wise, they do not want to get caught with a massive inventory and unused production capacity when the market cools off (also, brand dilution...)
- it is not possible overnight
- it is not even wise, they do not want to get caught with a massive inventory and unused production capacity when the market cools off (also, brand dilution...)
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Foo2rama
··Keeps his worms in a ball instead of a can.FWIW, Rolex UK sold more watches to its AD network in 2017 than in 2016 (Rolex UK is required by law to publish some figures if I'm not mistaken). see here for some discussion :https://www.rolexforums.com/showthread.php?t=631555 So if this is the case with all or most rolex local subsidiaries, demand peaked, and they did not scramble to augment production because :
- it is not possible overnight
- it is not even wise, they do not want to get caught with a massive inventory and unused production capacity when the market cools off (also, brand dilution...)
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S.H.
·I'm just thinking their watches sold well (too well in the case of the professional series) and that they are unable / unwilling to augment an already high production. Also, all those new tudor movements come from somewhere and eat up production capacity, they already have QC problems like everybody else (tudor date, some brushed dials), I can understand why they do not produce more rolex movements. And if the next major update is adding bearings (at least) to the autowinding module of all existing calibers, it may add some complexity...
My (own, barely informed) opinion is that there is no shady conspiration to choke supply. I'm just not sure how they can meet demand while introducing new models, launching a whole new Tudor lineup, killing grey dealers, and avoiding overcapacity.
My (own, barely informed) opinion is that there is no shady conspiration to choke supply. I'm just not sure how they can meet demand while introducing new models, launching a whole new Tudor lineup, killing grey dealers, and avoiding overcapacity.
Edited:
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rafabond
·the deliveries are going to harden this year, they will do less amount of sports, what Rolex is doing through their CO is to avoid that the clocks fall in nanos of purchase-sales. it's difficult but there are ways that watches go to collectors
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hotwheels
·Went to blue water on Saturday and noticed some models creeping back out.....
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Seacow
·Went to toronto downtown AD on black friday, and saw a black date sub, black SD and a red 43mm SD....
I think rolex stock are coming back up to normal.
I think rolex stock are coming back up to normal.
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Steve88M3
·Maybe they have been reading this thread!
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Foo2rama
··Keeps his worms in a ball instead of a can.Went to blue water on Saturday and noticed some models creeping back out.....
Went to toronto downtown AD on black friday, and saw a black date sub, black SD and a red 43mm SD....
I think rolex stock are coming back up to normal.
Did you ask if they where for sale? When I see them I’m told they have already been sold and none are available.
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