If it walks like a duck....
Rolex has cut production. We’ll all just have to get used to that. It’s an undisputed fact. I’m trying to be blunt because it seems a lot of folks still don’t believe it. Rolex could make as many stainless sport models as they want, they could meet demand and then some, easily. But they’re not. It’s on purpose.
Here are is my two-fold theory: They want to create a more exclusive air, which they’re doing, they’re the talk of the town. Secondly, they’re creating a baseline for their distribution. When times are down, they’ll meet demand, when times are hot, they’ll be hot too.
Remember that Rolex is charitable trust, and they can do as they please, and that’s what they’re doing. The music has stopped and now we’re mad.
I have a nice Explorer II 16570 and I’m on the wait list for the new Pepsi GMT. If I get one, great! If not, it doesn’t matter. In the mean time I’ll enjoy other watches, because yes, there are other watches out there!
A lot of people only want what they can’t have. Where were these folks 3 years ago? Whatever Rolex is doing here is working.
So, in the mean time, it might be time to discover other brands.