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roh123
·The practical utility of the extracts is marginal, but there are plenty of good, or at least benign, purposes for requesting an extract. People are interested in knowing the history of their watches, and it can be useful to check if a movement is original to a reference. It explicitly illustrates the long heritage of the brand, and demonstrates that Omega cares about that heritage. It encourages collectible interest in the brand and engages owners with the company. Many other brands see the benefit in providing this service.
I don’t think Omega sells many more watches for offering this service. But what do I know. I just think it will be easier for them to stop rather than risking more bad press in cases where the extracts later prove to be wrong.
As a collector I see it as a nice way to learn a tiny bit more about a watch. Personally the biggest upside is when an extract comes back empty. Then I know something is off. The extract itself adds zero value to me as I know how easily this is used for someone wanting to cheat. Each to their own though on that. Business wise I still have a tough time seeing that Omega will feel it is worth doing in the future. Hopefully I am wrong.
