I doubt that Omega HQ is involved hyping the watch in terms of suggesting that it will be as hard to get as the Snoopy.
I think that the reason why there are people suggesting this is because the Snoopy manufacturing has been rumored to be slower due to the rear display mechanism. Now the new Bond 60 has a rear display mechanism. So, that could be why.
Back to when the NTTD first came out, like the green 300M it was not widely available at first. This is typical of hot new releases. They come in 3s and 4s and go to the repeat customers or those who had their name on an informal list. I wasn't asked to put down a deposit for the NTTD, but I was asked to do so for the Bond 60.
The NTTD has it lovers and detractors, more so than the Snoopy, more than the Buzz butt 50th Apollo. Some people can't get past the faux aged lume.