Is Rolex Boring Anybody Else?

donkii

Yes it's mine. Kinda like it though on the stretched jubilee.. I have some worn out vintage leather natos but I'll have to say that I prefer the jubilee for the most part. I'll post some more pictures later on if that's of interest 😀

M mgennone

Still incorrect......it is anecdotal evidence but heavily cited that a majority of watch makers choose to wear Rolex

micampe

uhm, I’ve often heard that JLC is “the watchmaker’s watch”. now that sounds like a marketing line but I definitely heard that more often than Rolex. anyway, watchmakers probably wear whatever they like just like everyone else.

M mgennone

I think going back to the original intent of the post....yes Rolex may seem boring from an outsiders perspective...yet iconic design has proven timeless and those that stick to general brand aesthetics tend to endure over time and can generally retain price points and margins they need. By introducing designs to far outside their aesthetic they will dilute the brand.

Lets go back to the Porsche example.......it took them forever to get into the SUV market. They have done well with the SUV but it still looks like a porsche. While a Porsche from yesteryear does not look exactly like a modern porsche you can still tell it is Porsche and not Ferrari.

M mgennone

They have done well with the SUV but it still looks like a porsche.

micampe

Oh god no. They have not.

M mgennone

It has sold well........

M mgennone

Lets say Rolex tries a completely new design. What happens if it does not resonate in the market and it does not sell because it is against typical Rolex market? It might have to find its way onto the liquidated market which erodes your brand value proposition and pricing power.

An example would be in the 80s you could buy Gucci at Marshalls!



No interest in you posting more pictures! I do not need to want another watch. Already wanting that one...........

donkii

The thing is, the watches people didn't buy in the 50s, 60s, 70s.. are some of the watches that are rare pieces now. Take the Milgauss for example. Rolex sold that watch for about two-three years and almost gave them away in the end, that watch is now one of the most desirable and sells for 20-40,000usd.. sometimes even more. So I would actually say, when it comes to Rolex, the less popular new modells today will fetch money in the future.

Nobel Prize

I hope you're right for the sake of my polar Explorer II🙄

M mgennone

Opinions on liking, hating, boring, exciting design are just that....we all have em....

in US at least Porsche did well with the SUV sales. You can still hate the design. I dont particularly like it either.

http://press.porsche.com/news/release.php?id=837

M mgennone

Lets say Rolex tries a completely new design. What happens if it does not resonate in the market and it does not sell because it is against typical Rolex market? It might have to find its way onto the liquidated market which erodes your brand value proposition and pricing power.

M mgennone

Rolex is about heritage, perception of utility , prestige......again this is all hypothesis but I can 100% guarantee you Rolex has done this research. If someone buys an expensive watch the Rolex buyer (generally) wants that to be timeless. A Rolex never looks dated!

M mgennone

The watch enthusiast community is a small % of a Rolex, Omega revenues. They entry level first and only time buyer is what keeps the massive scale they enjoy.

donkii

The thing is, the watches people didn't buy in the 50s, 60s, 70s.. are some of the watches that are rare pieces now. Take the Milgauss for example. Rolex sold that watch for about two-three years and almost gave them away in the end, that watch is now one of the most desirable and sells for 20-40,000usd.. sometimes even more. So I would actually say, when it comes to Rolex, the less popular new modells today will fetch money in the future.

M mgennone

Yes familiar with the Celini line.....will be interesting to see what happens with it. Used market is different then the liquidation market.

Can the failure of Celini hurt the Rolex brand? Not sure if will have that halo effect given what they brand is really known for. It could if it finds its way onto the liquidation market. Rolex being a private company is not as concerned with short term profit. It is why they have such tight controls over retail price. Around 2001 you could get a 50% off coupon for authorized Omega dealer. It is what I used and got into watches! If the Celini does not sell they will not be forced to liquidate the assets. Swatch being public does not have that luxury. They will discount new models and have done so in the past....or sell them to liquidators. Different then the used pre-owned market. Can certainly do a drivers analysis on prices of pre-owned market and its effect on new sales volume and price elasticity. Great idea!

M mgennone

Yes familiar with the Celini line.....will be interesting to see what happens with it. Used market is different then the liquidation market.

Can the failure of Celini hurt the Rolex brand? Not sure if will have that halo effect given what they brand is really known for. It could if it finds its way onto the liquidation market. Rolex being a private company is not as concerned with short term profit. It is why they have such tight controls over retail price. Around 2001 you could get a 50% off coupon for authorized Omega dealer. It is what I used and got into watches! If the Celini does not sell they will not be forced to liquidate the assets. Swatch being public does not have that luxury. They will discount new models and have done so in the past....or sell them to liquidators. Different then the used pre-owned market. Can certainly do a drivers analysis on prices of pre-owned market and its effect on new sales volume and price elasticity. Great idea!

Nobel Prize

The Cellini line is not exactly new...40 years...whatever was going to happen has happened already