for me the finest and most ostentatious movements would be in late 19th century American pocket watch movements. They concentrated more on flourish far more than the Swiss did.
Because the name on the dial is "Heuer". I like their styling on vintage watches, but until very recently, they have always been a purchaser of whole movements from others. Maybe they did a tweak or two to the movements.
gatorcpa
Mostly down to stamping their name on a plate. I have always liked vintage Heuer. As a great
designer of mid tier cleverly utilitarian sporty watches, but not as horological innovators or a "great house" like Omega/Longines/JLC/Rolex/Zenith etc. When TAG got added to the name they had more innovations than the original company ever had. Oddly enough, where they did try to push innovation was in the 70's digital age.
There is a beautiful austerity to the Longines hand winds of this era. No extraneous finishing, just a great movement.
+1 It's one reason why I was always drawn to them. They rarely went ostentatious in movements, but equally rarely they didn't go entry level either. And as for actual timekeeping, in the 20th century chronometer trials their movements like the 30z blew the doors off pretty much everybody else. A brand like Rolex and their "superlative chronometers" didn't even get a look in until the 60's. Their in house chronographs were works of engineering "art" and again superior to pretty much everybody else. On the other hand their case and dial styles often didn't wear the years well.
This is the big issue with quartz - they're just plain ugly movements.
For the vast majority yes I'd agree, though the very early quartz movements can have a charm of their own(and were more "handmade" and complex than many mechanicals). The Rolex oyster quartz beats many a purely mechanical in the finishing department.
The Grand Seiko quartz of today isn't too shabby either.
Though has that beyond daft design flaw and bugbear of mine in the vast majority of quartz, namely the exposed and very delicate coil. Another factor lacking in quartz is no visible movement and signs of "life".