I don't doubt that the praise and admiration for the watches/brands you've highlighted via the limited edition series is genuine.
Where the organizations' ability to adhere to journalistic pricipals becomes problematic is when your opinion of a watch brand, or one of their releases, is entirely negative.
Could the John Mayer / IWC article be posted on Hodinkee today? Possibly, maybe, because John is a quasi-third party... but no way Ben could write a similar article about Vacheron today.
For example: my understanding is that in the watch industry, it is commonplace for the various watch blogs and writers to have their expenses covered by the watch brands themselves. Writers, from what I've read, are routinely flown around the world on dream-like vacations... snorkelling in exotic locations... attending galas in the most luxurious cities and hotels in the world.
Acceptance of these gifts and benefits creates massive conflict of interest for the writers involved. Note that it does not even need to be true that a writer's opinion or willingness to express negative opinions is genuinely hampered. The
mere possibility of conflict of interest is enough to call into question the truth of what ends up being printed on the page.
The problem is, how can you be expected to trash someone's creation who just treated you like a king or queen?
How do you eviscerate the next Vacheron release when your boss is in the middle of partnering with them on a JV?
Imagine if the journalists from the Post or Times covering Trump were to accept similar luxuries from his team?
If Hodinkee was a legitimate journalistic enterprise today, we would see in the coming weeks a behind-the-scenes true account of the departure of Kerns at Richemont.
He just left one of the most important jobs in the watch industry after four months. The simple explanation that he wants to turn around Breitling cannot possibly be the only thing going on here. There's dirt to uncover, and surely with Hodinkee's connections, someone on your team will become aware of what really happened.
This is news that would be interesting and relevant to watch enthusiasts. If watch "journalism" was the same as it is in the standard press, we'd soon hear about what happened. Journalists covering similar occurrences within a different field would be climbing over each other to get to the truth. I'll wait and see, but I doubt any expose on the truth behind his departure is forthcoming.
I've worked in banking all my life. There are strict limits to what we can accept from our clients. Limits that very often put us in a position where, quite literally, we must insult our best clients by refusing what are honest, genuine gestures of appreciation or friendship.
The reason why we must do this is justified. We can't allow ourselves to be exposed to potential conflict of interest... Real or perceived.
Because of where the business of watch writing is going, what we end up seeing is overwhelmingly positive articles from most of the watch blogs.
My assumption is that the negative articles often simply don't get written.
Have a look at this recent article from the independent blog, Timepiece Chronicle:
https://www.timepiecechronicle.com/features/2017/6/19/why-modern-reissues-dont-excite-me
The author directly calls out brands for lacking the desire or will to innovate. The current state of watch brands regurgitating re-issue after homage after re-issue is something that needs to be examined and criticized. It is damaging the future of the watch industry and offenders need to be called out.
Just one example of many... we just don't see the kind of critical coverage from watch writers from large websites as we do from traditional journalists. The proof is in the content on display.
Again, my intention is not to attack Hodinkee or any other watch blog. You guys need to make a living and this is the environment that currently exists. I only take issue with asserting yourselves as a journalistic entity. That asks for a level of trust from the reader that I don't think, as presently structured, you're capable of earning.