I agree completely with the sentiments expressed by rainking above. I too am new to “nice” watches and recently bought my first Omega from a trusted seller on the forums. In my case, for a DSOTM, I saved literally over $4000 from the retail price, not to mention sales tax in NYC. The watch was shipped and arrived today and includes a valid warranty. Perhaps I should hold off till I get home to receive the package before saying more! I did visit a boutique to try on and see the watches in person so there is nothing that says you can’t do that and then buy elsewhere. I too was offered drinks, etc tho I refused as I knew I wouldn’t be buying from them.
I think that ultimately there are multiple levels of buyer, those willing to do more research and legwork prior to pulling the trigger and others that just want to walk into a store and buy a watch. Neither is more right or wrong, but the pricing paid is certainly different, catering to the two types of customers. One other note is it seems that both boutiques in NYC have many Mandarin speaking sales people which leads me to believe these stores cater mainly to tourists buying in America where the prices may be lower? I am not certain how the pricing on Omega’s compares in other parts of the world, but that would be an interesting discussion.