What's so strange about it?
Op gets a call from the boutique saying his allocated watch has arrived, please call in and pay for and take the watch, or pay by bank transfer and collect at your leisure. That's exactly what happened to me.
The OP has already said he has spoken to the boutique involved so I think he already knows who he is dealing with.
With a LE like this the boutiques are reluctant to ship them around because they can't be replaced if lost or stolen in transit.
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