What irritates me is that your post is predacated on the assumption that I'm not aware of the risks.
Of course I am.
I'm not stupid.
I'm fully aware that the brand in question may not be around this time next year, not helped by the fact that watch enthusiasts a lot of the time decry them because they enjoy seeing failure.
Personally I think new brands should be celebrated and supported by the watch community, not shot down in flames before they've even taken off.
I remember the same doom and gloom merchants attacking the relaunch of the Triumph motorcycle brand back in the early 90s.
John Bloor its founder was a former double glazing salesman and property developer, and this of course was used by the haters to portray him as a fly by night cowboy by the hardcore Meridan Triumph stolwarts.
"Don't waste your money" they said "because you'll never get parts when they go bust in a few years.
Luckily these people were ignored by the buying public and Triumph Hinkley under Bloor went on to be a massive success, and today are one of the top worldwide sellers.
It amounts to the same thing as this.