My opinion, yes.
This Speedmaster doesn't commemorate a moment in history nor does it faithfully recreate a famous discontinued vintage model. This Speedmaster is more or less a blog-powered Kickstarter campaign, something viral, something stoked by social media, something bought in a moment as an impulse fueled by an internet frenzy of like-minded individuals.
What that means is that what made people excited in the winter will likely cool down by the summer, and since no money was collected for the reservations you'll have hundreds of people with remorse or disinterest who will try to flip them for a profit or can just as easily walk away. The next wave should occur by Christmas where owners will have gotten their fill of internet notoriety, the buzz will have worn off, and they realize they have two Speedmasters that are identical except for some dots on the dial and they'll flip them as gently used.
This isn't Apollo 13 Silver Snoopy, or Mercury 7 FOIS, or the 60th Anniversary CK2915. It's a social media play. It's a color tweak to a dial and a cleverly crafted backstory of internet fans. I don't see the staying power.