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2023 Price Increases

scapa
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BenzBhoy BenzBhoy
Let’s be sensible Omega is far better than Tudor. The movement in Omega is better than Rolex amongst other things.

The Rolex oyster bracelet could be argued although rattling, looks better.

IDK about that. I love my Omegas, but my Pelagos and BB58 are both more accurate across positions than any of my 8800 or 8900-based watches have been, with a longer PR. Sure, magnetism is reduced still further with the coax movements, but not sure I see the benefit in real-world conditions, and I'm on wards with plenty of mag triggers everyday.

Back when a Pelagos cost CAD 4700.00 on the bracelet and a 300m Diver ran CAD 5k-ish I'd have said the Omega was a superior value given the relative complexity of the case / dial / bezel, movement and brand history.

Now that same Omega runs CAD 7800.00 and the Tudor 5700.00 -- and I'd take the Pelagos every time. And wonder how Tudor has managed to keep the Pelagos in its relative value position. Especially since that same 300m sells in 2023 pretty much what I sold mine for in 2021. That's a heckuva haircut if you don't love the watch.

This strikes me as less about price hikes necessary to defray increased costs and more about repositioning the brand(s) relentlessly upmarket. We're seeing the same thing with Longines, I suppose, although at least it started from a more reasonable price point.
 
Ian_km
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scapa scapa
IDK about that. I love my Omegas, but my Pelagos and BB58 are both more accurate across positions than any of my 8800 or 8900-based watches have been, with a longer PR. Sure, magnetism is reduced still further with the coax movements, but not sure I see the benefit in real-world conditions, and I'm on wards with plenty of mag triggers everyday.

Back when a Pelagos cost CAD 4700.00 on the bracelet and a 300m Diver ran CAD 5k-ish I'd have said the Omega was a superior value given the relative complexity of the case / dial / bezel, movement and brand history.

Now that same Omega runs CAD 7800.00 and the Tudor 5700.00 -- and I'd take the Pelagos every time. And wonder how Tudor has managed to keep the Pelagos in its relative value position. Especially since that same 300m sells in 2023 pretty much what I sold mine for in 2021. That's a heckuva haircut if you don't love the watch.

This strikes me as less about price hikes necessary to defray increased costs and more about repositioning the brand(s) relentlessly upmarket. We're seeing the same thing with Longines, I suppose, although at least it started from a more reasonable price point.

Same experience, my Tudor FXD is far more accurate than my Planet Ocean and Speedmaster Pro (though older iterations). Not such an issue really when in rotation but still surprising.
 
BenzBhoy
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scapa scapa
- and I'd take the Pelagos every time
I was going to purchase a LHD Pelagos- when seeing it in the flesh was so disappointed with the dial. Latest Omega Seamaster blows it out the water.
 
fredo_omega
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I'll say it again; if Omega is trying to catch up on price with Rolex, they will regret that choice. Part of what made Omega so appealing was that the watches were so much more affordable than Rolex. Once that $ advantage disappears, it's hard to see how this will work to Omega's advantage. If you present an Aqua Terra and an Oyster Perpetual to the average luxury watch buyer at the same price, 9 times out of 10 they'll take the OP. And these latest ATs are now approaching Datejust pricing, seriously? Would YOU choose a colored dial AT over a colored dial DJ? The only thing Omega can lean on is that you can buy their product when you want, whereas with Rolex you can't. True, but that seems like quite the nebulous marketing strategy.
 
YVR785
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scapa scapa
We're seeing the same thing with Longines, I suppose, although at least it started from a more reasonable price point.
I think, and call me crazy, that Swatch Group is attempting to form the same relationship between Rolex and Tudor to Omega and Longines.

Look at the new Zulu time. Similar proprietary ETA movements, beat rate, double coated / domed crystal, chronometer rating, etc.

Which is a great thing to be honest. New Longines releases are incredible (minus the cost and no more discounts… ouch).
 
BenzBhoy
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fredo_omega fredo_omega
I'll say it again; if Omega is trying to catch up on price with Rolex, they will regret that choice.

Not sure what point you are trying to make. A green submariner is 40% more expensive at retail than a Omega Green Seamaster.
 
fiberguy
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BenzBhoy BenzBhoy
Not sure what point you are trying to make. A green submariner is 40% more expensive at retail than a Omega Green Seamaster.

And you can actually get a green Seamaster!!!
 
scapa
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YVR785 YVR785
I think, and call me crazy, that Swatch Group is attempting to form the same relationship between Rolex and Tudor to Omega and Longines.

Look at the new Zulu time. Similar proprietary ETA movements, beat rate, double coated / domed crystal, chronometer rating, etc.

Which is a great thing to be honest. New Longines releases are incredible (minus the cost and no more discounts… ouch).

I'm a big Longines fan, and think many of their Heritage and Spirit releases offer excellent value. No doubt they're getting pricier, but in many cases I think the watches are still worth the spend. I wish I could say the same for Omega of late. But for some watches in some markets Omega still offers some very compelling choices.
 
DougPhx
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BenzBhoy BenzBhoy
Let’s be sensible Omega is far better than Tudor. The movement in Omega is better than Rolex amongst other things.

The Rolex oyster bracelet could be argued although rattling, looks better.
👍 Totally agree. Never would I give up my SMP300m, Speedmaster 57/9906 movement, or my AT for a Tudor even if you paid me to do it. Not even close IMO. I’m not being a jerk about Tudor, to each their own, but Omegas METAS movements are spectacular—crazy accurate, bullet proof on magnetism, rock solid and reliable. A joy to own and wear. Also they continue pumping resources into R&D to tweak and advance their movements vs. resting on their laurels so many other MFR’s.
 
L
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BenzBhoy BenzBhoy
Let’s be sensible Omega is far better than Tudor. The movement in Omega is better than Rolex amongst other things.

The Rolex oyster bracelet could be argued although rattling, looks better.

Define better. What's better about it? I have several 31XX and 32xx Rolex watches and they all run just as good and in some cases better than my Omega 8XXX watches. Both run great BTW. I have an over 20 year old Rolex running a 3135 that is accurate to 1 second a day and has never been serviced. Tough to get much better than that eh?
 
BenzBhoy
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L labwatch
What's better about it?
Omega more accurate, my old 2008 submariner and my wife 2012 Datejust would always gain 2 seconds per day. Omega does not do that, so better would you not agree?
 
L
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BenzBhoy BenzBhoy
Omega more accurate, my old 2008 submariner and my wife 2012 Datejust would always gain 2 seconds per day. Omega does not do that, so better would you not agree?

So my Rolex are more accurate than my Omega. That must make them better right? LOL. How about you tell what makes them on the whole a better movement? 2 watches does not mean they are better given the millions upon millions of both brands watches sold in the last decade alone.
 
josiahg52
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Omega movements are better than Rolex movements because I actually went to an AD and walked out less than an hour later with one of their newest watches with one of their most current movements. Rolex is simply noncompetitive to me in this regard.

Also, I couldn't be happier with the deal my AD gave me. Grey or used, I'd be spending a few hundred or over $1000 more than I did going to a local AD.
 
L
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josiahg52 josiahg52
Omega movements are better than Rolex movements because I actually went to an AD and walked out less than an hour later with one of their newest watches with one of their most current movements. Rolex is simply noncompetitive to me in this regard.

Also, I couldn't be happier with the deal my AD gave me. Grey or used, I'd be spending a few hundred or over $1000 more than I did going to a local AD.


That makes no sense but okay LOL. The watch movement is better because an AD has it in stock?!?!
 
L
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fredo_omega fredo_omega
I'll say it again; if Omega is trying to catch up on price with Rolex, they will regret that choice. Part of what made Omega so appealing was that the watches were so much more affordable than Rolex. Once that $ advantage disappears, it's hard to see how this will work to Omega's advantage. If you present an Aqua Terra and an Oyster Perpetual to the average luxury watch buyer at the same price, 9 times out of 10 they'll take the OP. And these latest ATs are now approaching Datejust pricing, seriously? Would YOU choose a colored dial AT over a colored dial DJ? The only thing Omega can lean on is that you can buy their product when you want, whereas with Rolex you can't. True, but that seems like quite the nebulous marketing strategy.


You are 100% correct. and I will add that the simple truth is Rolex will always retain value better than Omega. They always have. Omega is a publicly traded company and thus have to sell more more more every year to appease their shareholders. Rolex, Patek, and AP do no not have to do that so they can constrain supply as they see fit. I own both Omega and Rolex and love them both but I am also a realist. If I am looking for one of these two brands to retain value over a 20 year period I will choose Rolex every single time. No contest.
 
Scooterino36
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So this thread just de-volved into yet ANOTHER tired Omega vs. Rolex debate.

Let's be better!
 
josiahg52
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L labwatch
That makes no sense but okay LOL. The watch movement is better because an AD has it in stock?!?!

You're taking this waaay to seriously. I really don't care which you think is better or which one actually is. All they have to do is tell time after all and all we have is anecdotal stories of this movement or that movement is great at telling time but grrrr, this one wasn't, boo.

ETA: And I give a damn about value retention. I'll die with most the watches I have and if value retention is the metric one measures "better" by, it's time to broaden your outlook. Or is it narrow it? A watch needs to look nice (subjective), tell time well, and be of at least basic quality to do that for a reasonable period of time between servicing intervals. That's it.

Oh, and be nearly readily available.
Edited:
 
L
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josiahg52 josiahg52
You're taking this waaay to seriously. I really don't care which you think is better or which one actually is. All they have to do is tell time after all and all we have is anecdotal stories of this movement or that movement is great at telling time bit grrrr, this one wasn't, boo.


Actually I'm not. Sorry for trying to have a conversation. Didn't realize you didn't give a S*** and were just wasting people time. Got it. Cheers!
 
BenzBhoy
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L labwatch
If I am looking for one of these two brands to retain value over a 20 year period I will choose Rolex every single time. No contest.

I would have to agree with that. However, the question should be why does Rolex more often than not, outperform Omega on a long term investment. For me the answer is simple, better marketing (making people aspire to their product and the belief that it’s better) secondly, there are a lot of undesirable and influencer types who drive that image.

Is the Rolex watch better no it’s not, just the name is more recognisable.
 
josiahg52
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L labwatch
Actually I'm not. Sorry for trying to have a conversation. Didn't realize you didn't give a S*** and were just wasting people time. Got it. Cheers!

But you are.
 
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