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BenzBhoy
·So this thread just de-volved into yet ANOTHER tired Omega vs. Rolex debate.
2023 Price Increases
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DougPhx
·L labwatchYou are 100% correct. and I will add that the simple truth is Rolex will always retain value better than Omega. They always have. Omega is a publicly traded company and thus have to sell more more more every year to appease their shareholders. Rolex, Patek, and AP do no not have to do that so they can constrain supply as they see fit. I own both Omega and Rolex and love them both but I am also a realist. If I am looking for one of these two brands to retain value over a 20 year period I will choose Rolex every single time. No contest.
All the joy of ownership would be sucked out of me if I was thinking about what it’s worth today vs. the acquisition cost. Not trying to be mean…but how boring to have this be a primary view and opinion shaper of these mechanical marvels.
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Alex_TA
·Value! Funny word in this context.
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Scooterino36
·Yes all the Rolex lovers should get to f*** from an Omega forum. Simple
This is a watch forum. Relax a bit!
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labwatch
·I would have to agree with that. However, the question should be why does Rolex more often than not, outperform Omega on a long term investment. For me the answer is simple, better marketing (making people aspire to their product and the belief that it’s better) secondly, there are a lot of undesirable and influencer types who drive that image.
Is the Rolex watch better no it’s not, just the name is more recognisable.
Rolex definitely is a marketing powerhouse which helps their brand. Omega has been doing better in that area for the past decade I feel. I think it has more to do with Omegas relentless changing of models. The beauty of Rolex is the glacial like change of little tweaks and improvements where Omega will just toss a 1000 models at the wall and see what sticks. Many of those variants disappear rather quickly where as the 10 or so variants of a sub have been around forever. Omega also did their LE thing and ran it into the ground. Thankfully they saw how they failed and have changed it up a bit. I own several Omega and love them! I also own Rolex, AP, Patek, IWC, and some smaller brands and love those too.
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DougPhx
·I'll say it again; if Omega is trying to catch up on price with Rolex, they will regret that choice. Part of what made Omega so appealing was that the watches were so much more affordable than Rolex. Once that $ advantage disappears, it's hard to see how this will work to Omega's advantage. If you present an Aqua Terra and an Oyster Perpetual to the average luxury watch buyer at the same price, 9 times out of 10 they'll take the OP. And these latest ATs are now approaching Datejust pricing, seriously? Would YOU choose a colored dial AT over a colored dial DJ? The only thing Omega can lean on is that you can buy their product when you want, whereas with Rolex you can't. True, but that seems like quite the nebulous marketing strategy.
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BenzBhoy
·This is a watch forum. Relax a bit!
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labwatch
·Well…you might want to consider a company as old as Omega just might possibly have a pricing and marketing strategy that isn’t focused on chasing Rolex. Or anyone else.
Let's remove the word Rolex here and insert company A who is the number one in this field and insert company B who is number 2 in the same field. If you don't think company B is going after company A for market share and everything else, you clearly don't understand how business works. I promise you they are.
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nicolamilton
·Yes all the Rolex lovers should get to f*** from an Omega forum. Simple
I used to prefer Omega too.
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DougPhx
·L labwatchLet's remove the word Rolex here and insert company A who is the number one in this field and insert company B who is number 2 in the same field. If you don't think company B is going after company A for market share and everything else, you clearly don't understand how business works. I promise you they are.
Omega is marketing to consumers around the world with disposable income. Trying to turn them on to make a purchase—regardless of whether they are a Rolex customer or have ever purchased a single luxury watch.
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BenzBhoy
·The day will come when you'll also love Rolex.
No, I fell out with Rolex a long time ago. However what make me sick to the pit of my stomach is Rolex stealing the Autism awareness logo and putting it on their Datejust.
Anyone who can’t see that, nor acknowledge that is also sick. So again to reiterate, I actually despise ‘R’
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labwatch
·That’s not a promise you can make unless you are sitting in on Omega strategy meetings. Also it’s a very simple view of a market. Sometimes it’s not worth chasing company A when the combined share of C + companies is low hanging fruit and represents more market volume combined than A by itself.
Omega is marketing to consumers around the world with disposable income. Trying to turn them on to make a purchase—regardless of whether they are a Rolex customer or have ever purchased a single luxury watch.
Normally I would agree with you on it being a simplistic view of the market IF it wasn't this specific market. I tend to look at product mix, price point, and target audience when assessing whose one competitors are. Fact is there aren't really too many C+ companies in this space. What other brands near the price point of Rolex and Omega have a product mix that largely mirrors one another?
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STANDY
··schizophrenic pizza orderer and watch collectorThese are luxury goods both of them. A & B is not which is better/holds value. What you like is all that matters. The rest is a pissing competition
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fredo_omega
·I would have to agree with that. However, the question should be why does Rolex more often than not, outperform Omega on a long term investment. For me the answer is simple, better marketing (making people aspire to their product and the belief that it’s better) secondly, there are a lot of undesirable and influencer types who drive that image.
Is the Rolex watch better no it’s not, just the name is more recognisable.
Disagree with that, long-term the Rolex watch is more robust and dependable. The 30xx and 31xx movements are amazing.
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BenzBhoy
·Disagree with that, long-term the Rolex watch is more robust and dependable
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fredo_omega
·That’s great news for you and glad you are happy… please type Rolex in the search box and move over to their section
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BenzBhoy
·
Don’t want to see a selfie of you…
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Edgeworth
·https://www.bloomberg.com/news/arti...-watch-prices-as-other-swatch-brands-struggle
Bloomberg article on Omega price increases.
Bloomberg article on Omega price increases.
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ollipekka
·https://www.bloomberg.com/news/arti...-watch-prices-as-other-swatch-brands-struggle
Bloomberg article on Omega price increases.
