Agreed. I love this thing.
Also, the separate hours/minutes rings with their own sets of digits make it so easy to read (I don't know the technical terms, but look at the dial and you can see what I'm talking about - in that pic it's so easy to see that the time is 8:56, no thinking necessary). I'm thinking this is future-kid's first watch, seems like it would be a good way to teach someone how to tell time - plus it's dirt cheap.
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