Why Longines

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Why does the forum deserve dedicated section to this brand? Sorry not being ignorant just always heard of the brand but never took closer look.

I see the price point of their watches comparing to other brands here makes Longines look more affordable too.

Longines never took the "raise the price with demand" route. They just made more watches to fill the demand. During the Quartz Crisis, almost all Swiss, German, et al mechanical brand watchmakers were hurt severely. Swatch acquisition helped infuse capital and retrenchment at a time of need for many watchmakers. Longines has the oldest registered trademark...I think...IN THE WORLD! Longines is one of the oldest watch makers and has ALWAYS been a watch that gave value for the money. To own an older Longines is to own a piece of history. To buy a Longines was to buy elegant, buy smart. They have pushed technology sometimes when it is needed. Thankfully, as evidenced in this year's Baselworld, Swatch has given them their head of steam and they are getting back to their roots. I am enamored of the Record Collection. Buy Elegant, Buy Smart.
 
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actually I do not mind just collecting case backs!!

Just like this....

 
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Why does the forum deserve dedicated section to this brand? Sorry not being ignorant just always heard of the brand but never took closer look.

I see the price point of their watches comparing to other brands here makes Longines look more affordable too.

Oh and they make good dive watches like this new one
 
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Simply because they are gorgeous!

These 12hr dial "sei tacche" types have to be my favorites. Deeply regret letting mine go.
 
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Now just need to get me a couple Flagships... one with a solid gold ship and one with an enamel ship..
You're about 2 years too late - right @dougiedude?
Don't tell me he bought them all?
No, I think I only got one of each 🤔 ... 😁 :



And last year, I managed to nab another SS Flaggie with the Date@12.



Brothers Unite! :

 
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Basically because they make great looking watches with good value for money 👍
My Longines Conquest. Bought last month and very fast becoming my daily beater 😎

 
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I believe their current reputation isn't deserved, and it's mostly due to Nicholas Hayek focusing too much on his beloved Breguet and not putting enough thought into where he put the other Swatch brands. Look at a vintage Glashütte Original (GUB) to see another example of his illogical brand hierarchy. The movement finishing is like a Seiko 5.

I'm not really sure what you are saying here - sure, the GUB watches were by no means anything but basic mechanical watches, but basically your statement is similar to trying to judge a modern BMW by looking at an Isetta. GO watches are incredible these days, and absolutely amazing value for money compared to a Lange.
 
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I'm not really sure what you are saying here - sure, the GUB watches were by no means anything but basic mechanical watches, but basically your statement is similar to trying to judge a modern BMW by looking at an Isetta. GO watches are incredible these days, and absolutely amazing value for money compared to a Lange.

What I said was pretty straightforward, I don't truly think I need to reiterate but for you, I'll try. Pre-Swatch Longines produced world class watches with entirely in-house production for the majority of their history. Conversely, GUB had only one movement that was anything near to the quality of an in-house Longines (Lange Cal. 28 and the derivative 28.1) and even that only ever had 15 jewels and no shock absorber on the cap jewel.

TL;DR: What I'm saying is that GO watches have fared well with their brand revamping in the mid-1990's, and Longines has not fared so well since their brand ceased in-house production in the late-1980's. If history was equal to brand perception (as is the case with many brands), then Longines should by rights be tiered above GO.

I don't think your BMW analogy is justified (or even relevant, it's tantamount to a non sequitur) the Isetta was made alongside the 501 and 502 saloon cars so I'm not sure what your point is? You're cherry-picking, whereas my analogy is taking each brand as a whole.
Edited:
 
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Simply because they are gorgeous!
wow, I skipped a heart beat seeing what were on your wrist.. Can I call a DIBS on any 4 of 'em? 😁
 
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My increasing interest in vintage Longines is definitely influenced by the history and quality which others have described, but also by style. I find a proportionally greater number of Longines watch designs which exhibit a certain boldness balanced by restraint. I find certain other brands are too showy and “on the nose”, and yet others whose designs tend to be so restrained they lack personality and feel downright neutered. I also like the fact that they are not as obvious and overexposed as some of the uber-famous brands like Rolex and Omega. I’m on a 50’s Conquest kick now, next up will be early Flagships. Can’t resist those casebacks.
 
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I truly believe that these nice photos of watches do not really translate all beauties of a Longines piece in real life. I have personally looked at thousands of photos online of vintage Longines timepieces, but I was really overwhelmed when I got a chance to see a 13ZN, a 1940 3-hand, and a waterproof Sei Tacche in real life. The feeling is just totally overwhelmed and I just got blown away by the case quality, the heft of steel, the finishing, the integration of design in each detail and how they work together to create the piece as whole, which I think sometimes are very hard (or impossible) to capture it through photos! So if you wonder, try to get one on hand and I think you would understand...