I had a funny conversation about watches with my +70yo father. I showed him my Certina and was like “pretty nice, huh?” He was not impressed: “Why do you keep buying old Certinas? Do you know that back in the day Certina was considered a low-quality brand?” I guess Certina’s branding efforts did not reach him during the ‘60s and ‘70s
He doesn’t know anything about watches, he’s just a geezer who bought a couple nice watches when he was younger. Then I showed him my run-of-the-mill Omega Genève. He smiled and said: “Now that’s a watch!”
First of all, I know I am preaching to the choir but hey-ho. What I really like about Certina is the uncollectible nature of most models. Maybe I am too poor and stupid, but purchasing expensive, collectible pieces usually gives me too much anxiety. Thus, I gravitate towards cheap but solid brands. Recently I bought a 1964 DS for 150€. A lovely, very usable watch. Now I am waiting for a Blue Ribbon that I got for 60€. Purchasing a vintage Certina is such a relaxing affair as prices are low and most examples seem to be in an honest condition. You don’t have to get a PhD in Double Security Studies and sell a kidney to get a nice watch. Try buying a black dial Constellation with limited knowledge – you’ll get fucked up, son. My first vintage beauty was a Bristol 190 and my love affair with the brand shows no signs of leveling off
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