Please consider donating to help offset our high running costs.
I know...sometimes I think there are some not outrageous watches on there, but these just blew my mind...seems like it lines up with the Certina US relaunch...https://shop.hodinkee.com/blogs/journal/certina-usa-dsph200-ph500-action-gmt
Maybe they'll start to push them on their vintage site?
The other night I was looking at old Certina catalogues and the ancient list prices. I am sure everyone is bored to death when it comes to the “watches as an investment” jargon… So here is my little investment thesis:
Charming looks, in-house movements and reasonable prices, could Certina be a good investment? Let’s look at the price history over the past 50 years. A basic vintage Certina from the 60’s can be bought around 150-250 Euros today. Below is a 1967 West German catalogue that lists a few models: Automatic DS for 266 Deutsche Marks, Blue Ribbon for 197 DM and a gold-plated herrenuhr for 126 DM. According to a currency converter 266 Deutsche Marks is equivalent to 541 Euros today when adjusted for inflation. So, an automatic DS has lost ~50% of its original MSRP over the last 54 years. Is a vintage Certina a good investment? Probably not, as even a turtle could outrun your potential profits unless Ryan Gosling is spotted wearing a DS-2. But 50% value retention is not bad either. I mean, the watch has performed better than JCPenney, Lehman Brothers and the Warsaw Pact. In conclusion, Certina is the new gold 😁 Disclaimer: Information on past performance, where given, is not necessarily a guide to future performance.