Also interesting that he still thinks they will become available online:
"But I will wait for them to become available online, and add one or two more to the collection."
Stopped by my local Swatch stop yesterday. Originally they said they were going to be restocked in early April, then they said mid April, now they’re saying early May…
Also interesting that he still thinks they will become available online:
"But I will wait for them to become available online, and add one or two more to the collection."
But if/when they do load online, an acquaintance will be able to “look through” the back end to capture the total number of stock for each colorway that was made available. Not that Swatch couldn’t reload more later, but still interesting to potentially see what numbers an initial online release involved.
I’ll also add that they removed all advertising for the MoonSwatch. No display box or anything like they had in prior weeks. Interestingly, the Omega boutique across the mall still had the display box/ models in the window.
A alexxsMaybe swatch group should stop beating a dead horse? If cheap quartz watch sales are on a decline then focus on the actual money makers rather than dragging them down with it.
Markets change. When you can get a glorious smart watch for 200$ is there a reason to mass-buy a quartz sun dial? For most people it seems there isn't. I think that using another brand's heritage to temporarily boost sales is a temporary band aid and that's what bugs me the most about this. It's a lazy temporary solution to a permanent and hard to solve problem. In my opinion swatch would be better served with increasing the fashion appeal of their watches. Make them like wearing fun jewelry. Putting Omega's name on them isn't it.
PS: Apple's biggest trick is that the majority of their customers are incentivized to change their phone at least every two years. Essentially the more phones they sell this year, the more phones they'll sell next year and the year after. Something that rolex and any other luxury brand can't do or benefit from
You can slap the Hermes label or any other expensive brand name on dog shit, sell it for pennies on the dollar, and you'll have lines out the door. This is not heroic. The reason that premium brands would not do this normally is that it lifts the cheap brand at the expense of the premium brand. So, unless you’re desperate, which Hayek is at this point, you wouldn’t do this.
It's a bit funny that people think that Hayek pulled off some kind of marketing coup when all he did was pull the halo effect of an expensive brand down to a cheaper brand's level. They're basically selling a cheap knockoff of their actual product for pennies on the dollar. Unlike the Chinatown versions, these are sanctioned. I hope people realize that you can literally do this with any premium brand? You can slap the Hermes label or any other expensive brand name on dog shit, sell it for pennies on the dollar, and you'll have lines out the door. This is not heroic. The reason that premium brands would not do this normally is that it lifts the cheap brand at the expense of the premium brand. So, unless you’re desperate, which Hayek is at this point, you wouldn’t do this.
What they should really be doing is creating a health monitoring strap, that also tells time, around the $150 price point, that leverages mobile devices computing power to track your vitals. Most people don’t realize that that’s ultimately what the Apple Watches’ essential feature is - healthcare.
It's a bit funny that people think that Hayek pulled off some kind of marketing coup when all he did was pull the halo effect of an expensive brand down to a cheaper brand's level. They're basically selling a cheap knockoff of their actual product for pennies on the dollar. Unlike the Chinatown versions, these are sanctioned. I hope people realize that you can literally do this with any premium brand? You can slap the Hermes label or any other expensive brand name on dog shit, sell it for pennies on the dollar, and you'll have lines out the door. This is not heroic. The reason that premium brands would not do this normally is that it lifts the cheap brand at the expense of the premium brand. So, unless you’re desperate, which Hayek is at this point, you wouldn’t do this.
Or he/she simply understands the keyboard warriors here maybe aren’t the marketing geniuses they think they are 😉
I don’t think you’re talking about me but I’m no marketing genius, nor would I consider myself a keyboard warrior; I’m simply a watch enthusiast.
However, I’ve only seen (compelling) evidence presented by one “side” of this debate. I have no dog in this fight and I’d be happy to change my mind if there was any credible evidence to overwhelm what’s been discussed so far. But I haven’t seen any.
Tbh not sure there is a debate here?
I personally don’t like the Moonswatch and to me it devalues (and I’m not talking price) the Omega Speedmaster!
It’s a feeling and I’m not the only one who feels that way.
There are toilet roll companies doing better then RollsRoyce……, not sure people are arguing Swatch Moonswatch won’t sell like hotcakes or won’t increase Speedmaster sales……..some of us simply feel a tacky cheap plastic replica of the Speedmaster with Omega on the dial does our personal image of the Speedmaster no favors 🙁
In that case, I don’t understand your original quip about “marketing geniuses” on this thread. But fair enough; you’re entitled to your feelings.
Well there’s pages and pages of people talking (expertly) about Swatch marketing, on a watch forum.
Marketing talks dominating the watch talk, just confused if I’ve accidentally stubbled into a market research forum 😉
I was more looking for a bitch about watch forum 😉
maybe aren’t the marketing geniuses they think they are
