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Omega smartening up on March 26th?

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  1. YY77 Mar 17, 2022

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    Omega Insta reel has this announcement, a possible introduction of a smart watch?

    [​IMG]
     
    david5807 likes this.
  2. jjjones Mar 17, 2022

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    Omega x Swatch collab
     
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  3. STANDY schizophrenic pizza orderer and watch collector Mar 17, 2022

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    verb
    1. apply a sample of (paint, makeup, etc.) to a surface or one's skin to test or demonstrate the colour.
      "I got the polishes yesterday, and I've swatched them all"
     
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  4. Butik Mar 17, 2022

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    There is also an ad opposite way on Swatch profile:
     
    Zrzut ekranu 2022-03-17 o 11.13.53.png
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  5. jjjones Mar 17, 2022

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    a quartz swatch watch that looks like a speedy and an omega watch that looks like a swatch
     
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  6. orlis Mar 17, 2022

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    Daylight saving time date ;)
     
  7. Butik Mar 17, 2022

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    Colleague of mine says, that this is also the date when at least in Europe we change all watches, precisely - the time on them, 1 hour ahead ;)
     
  8. YY77 Mar 17, 2022

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    DLST is actually on March 27th EST.
     
  9. Butik Mar 17, 2022

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    Technically you got the point...
     
  10. connieseamaster Mar 17, 2022

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    Revival of the Geneve Dynamic?
     
  11. stonestone Mar 17, 2022

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    Before I saw this, I thought maybe Swatch Group might be changing its name to the Omega Group.
     
  12. STANDY schizophrenic pizza orderer and watch collector Mar 17, 2022

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    Swatch Speedmaster ::psy::
     
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  13. Watch my Whisky Mar 17, 2022

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    Another triumph of marketing over substance, most likely.
     
  14. abrod520 Mar 17, 2022

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    Watches & Wonders opens on March 30th, maybe some sort of pre-show reveal?

    Either way, I can't imagine any tie-up between Omega and Swatch models would be something I'd be interested in, in the least...
     
  15. Butik Mar 17, 2022

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    Swatch Group does not take part in W&W, so could be a parallel show-up, definietly they will not reveal anything at W&W, but maybe during.
     
  16. PandaSPUR Mar 17, 2022

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    This was also my first thought. That or an Omega smart watch.

    Not sure what to think if both brands have the same teaser. What would an Omega x Swatch collab look like... and why...?
     
    T I T A N I U M likes this.
  17. Watch my Whisky Mar 17, 2022

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    “Here’s a super cool smart watch that sucks.”
     
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  18. YY77 Mar 17, 2022

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    My post was before I sauw Swatch has the same ad running mentioning Omega so likely a collab instead of a smart watch.
     
  19. PandaSPUR Mar 17, 2022

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    I don't think it would hurt Omega's reputation, it might just end up being a flop.

    Hublot and LV also make smart watches, so three LVMH companies doing that. I also dont think Hublot's reputation got tarnished by the smart watch... Tag has its own reasons for failure.

    Makes sense that Swatch group wouldnt want to ignore that market.
     
  20. pdxleaf Capricious-Watch-Slave Mar 17, 2022

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    Some sort of digi-analog mesh up? Omega makes the motion works and Swatch group makes the digital components?

    Not really digging the branding. But I'm not 20, er...30, er... 40, er...50, (that's far enough) so not the right demographic.

    Wonder if it'll have the Omega logo in the middle of the crystal? (Just saying that is making my skin crawl...)
     
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