Some discussion here already:

https://omegaforums.net/threads/omega-smartening-up-on-march-26th.143521/

 

The other thread got locked.
Omega site now shows a new unclickable banner

 

The solar system theme is now solidly the biggest clue (notably, the graphics include the sun, only Earth’s moon, and still with the band is Pluto).




Were this swatch only, I’d guess solar system themed dials or a variation on that theme (like the suite of Rolex and now Omega ‘eclectic’ color dial sets); hard to see Omega’s contribution to that collaboration, though.

But for the solar system theme, I’d have guessed they were releasing a collab of straps

 

So... A solar powered smart watch called the "Sunmaster"?

 

Seems like it will happen in our solar system. Let me know if I can be of any more help.

 

File name on the Omega site image is "home21". Could be a link to Swatch's 21 jewel automatics?

Edit:
just saw this suitcase on IG posted by https://www.instagram.com/stef7442/.
And Revolution-watch post on IG mentioning BIOCERAMIC. Perhaps a suitcase of BIOCERAMIC Swatch watches?

 

They say it's a set of many Swatch watches with one (or perhaps two) Omega Earth (and Moon) watch...

 

This makes sense... a coordinated launch rather than a collaboration on watches.

 

yeah, that's what I read -- a smart watch from Swatch.....

 

In Zurich (according to the post below) both the Swatch and Omega shops have this same display in both front windows - here’s a better pic of the box

 

ok so bioceramic swatch (let’s say 10 of them representing the solar system bodies other than the moon) and then a bioceramic speedmaster representing the moon?

 

If it's really a suitcase with some Swatch and an Omega, that'll be pretty exciting. Swatch Irony was one of my first 'real' steel watches back in high school. Still have them to this day.

 

Well, if we are going to do our part to 'save Mother Earth', who can argue with that?

 

Start by convincing India, China and Brazil to join the movement...

Not making this political but I couldn't resist.

 

Hmmm. This definitely has my attention.
In for developments....

 

More information posted here:

https://www.gq-magazine.co.uk/watches/article/omega-swatch-collab-tease-2022

 

Gawd this reeks of stodgy old company run by olds trying desperately to participate in modern youth hype culture.

“Hayek tells us… “It's all about collaboration at the moment, collabs are very fashionable, between Gucci, Balenciaga, Adidas... whoever is working together. But often it's also just a marketing gig. You put the logos from one to the product of the other one and that's it. Here we wanted to go a step further….”

 

Now I’m intrigued…definitely something speedy-ish…some crazy box of mission Speedies with swatch design elements would be my guess…

 

Stodgy? Participate? Swatch was literally one of the inventors of youth hype culture.

https://clickamericana.com/topics/beauty-fashion/the-new-swatch-the-new-wave-of-watches-1980s

I was there. My first watch was a Swatch. It was hella awesome. Go Omega and Swatch.

Edit: I found it.



*tears up a bit*