- Posts
- 19
- Likes
- 7
Speedys & Crypto
·Thank you. The twonk at Swatch today had no idea, which is always good isn’t it?
What’s happening on March 26th then?
- Posts
- 16,743
- Likes
- 47,370
STANDY
··schizophrenic pizza orderer and watch collectorI am laughing knowing there will be actual people on a SWATCH waiting list by this time tomorrow 😁😁
🍿
🍿
- Posts
- 360
- Likes
- 367
kelsey
·Since when is Swatch for kids?
Flik-Flak is specifically for kids, Swatch is for everyone.
- Posts
- 1,438
- Likes
- 2,208
scapa
·F FL390Sounds like you’re trying to convince yourself...
Then your hearing has failed you in this instance.
I have pretty broad tastes when it comes to watches and I'm not hugely brand-conscious. This collaboration bothers me not one whit, and I'll be buying at least one, maybe a few if I get the chance.
- Posts
- 21,158
- Likes
- 48,284
Dan S
·It's hard to be "contrarian" by being part of a clear majority across the whole spectrum of social media, where the reception to this collaboration has been overwhelmingly positive.
But it seems to have brought 3-4 unhappy OF members out of the woodwork. 🙄
- Posts
- 33
- Likes
- 92
cwillis0001
·I have a good friend, a seriously successful DC downtown attorney who's like 60, who has a very enviable watch collection to include Omega. She's also into a bunch of other high end sh*t. Basically she can afford what she wants. Anyway, she is crazy excited about this release and is planning on driving up and being part of the camp out line in Philly. Why? As she explained it, it looks fun and reminds her of her youth camping out for concert tickets with her friends and BSing with strangers and basically doing something besides ordering online or getting her ass kissed in a boutique. And of course she had Swatches as a young woman. In any case, this is making her happy and that's what it's all about right? And I seriously doubt it cheapens the brand for her. 👍
- Posts
- 88
- Likes
- 236
raclaims
·If this move was for “fun” Omega could have thrown one of these in with the purchase of a real Omega
This is a move by a massive mega corporation to sell tons of watches by creating a “brand approved” replica which thereby cheapens the luxury brand its replicating
This is a move by a massive mega corporation to sell tons of watches by creating a “brand approved” replica which thereby cheapens the luxury brand its replicating
- Posts
- 3,979
- Likes
- 8,988
cvalue13
·Someone is finally asking the real questions. I have been wondering as well if these have traditional springbars or if this is some kind of fixed system. I have not seen anything definitive yet.
At least one of the moonswatch (the pink/jeweled one)?comes with multiple straps - so there’s some indication these straps will be swappable
- Posts
- 16,743
- Likes
- 47,370
STANDY
··schizophrenic pizza orderer and watch collectorIf this move was for “fun” Omega could have thrown one of these in with the purchase of a real Omega
This is a move by a massive mega corporation to sell tons of watches by creating a “brand approved” replica which thereby cheapens the luxury brand its replicating
Funny how things have changed in a few days
- Posts
- 6,961
- Likes
- 13,022
Evitzee
·I have a good friend, a seriously successful DC downtown attorney who's like 60, who has a very enviable watch collection to include Omega. She's also into a bunch of other high end sh*t. Basically she can afford what she wants. Anyway, she is crazy excited about this release and is planning on driving up and being part of the camp out line in Philly. Why? As she explained it, it looks fun and reminds her of her youth camping out for concert tickets with her friends and BSing with strangers and basically doing something besides ordering online or getting her ass kissed in a boutique. And of course she had Swatches as a young woman. In any case, this is making her happy and that's what it's all about right? And I seriously doubt it cheapens the brand for her. 👍
- Posts
- 9,595
- Likes
- 27,664
ConElPueblo
·It's one thing to say that people who don't like this collaboration because of a fear of loss of monetary value don't understand the real value and joy of collecting watches. But it's wrong to say that people who don't like this collaboration are just abject money grubbers.
I am not saying you are smearing everyone who has a negative comment. But this has been repeated a few times.
I hope I am not discouraging conversation, but I would wish that we could evolve from discussing value retention to other areas of watch collecting 😀
A few comments:
A alexxsHow many of those are permanent collections? Simply repeating a mix of collaborations that have very little similarity to this particular one and with undefined results isn't making a particular strong argument. Let's narrow down the list, shall we?
1. Only the brands that mainly deal in the same overall market.
2. Brands that have 10-20x price difference when selling products with the same function
3. Collaborations that turned into permanent collections.
1 + 2. The main function of any luxury good is to convey wealth, taste, etc while it's secondary function is to act as whatever it is shaped as, be it a purse, watch or shoe. If not, it wouldn't be luxury product. This is the reason you won't see a heavily marketed collaboration between two non-luxury companies - they are competing products. I will argue that using terms as "overall market" or "function" are misguided as they are in two different markets and are purchased with different motives.
A alexxsAn omega x lego technic where you build a working watch movement from a speedmaster . Wouldn't that make children more interested in horology than plastic swatches wirh an omega design?
This is a fantastic idea! 🥰
F FL390This watch shouldn’t have the standard Omega logo front and center as if it were made by Omega.
F FL390This watch is clearly a Swatch.
...Is this Schrödinger's Omega? 😁
Agreed. People forget the the Speedmaster name has been used on all kinds of watches. Even one that wasn’t even a chronograph...
But at least not battery powered ones!
😗
Fresh from Las Vegas.....
(they look very plastic unfortunately, especially the Alaska-esque one!)
TL;DR: My judgment is pending.
If these colorful, adorby, mamma-jammas have a pleasant amount of heft to them, then I’ll be officially “camp MoonSwatch”. If they’re light and plastic-y Swatch-y feeling, then it’s a pass.
This is certainly intentional. A Swatch is light and slightly flimsy. While it may put off some, it will further underline that we're dealing with a Swatch and not an entry-level Omega. I am sure that they are missing some sales by this, but I think it is vital to the positioning of this as a cheap and playful piece.
The point was merely to counter your insinuation that such a high-low collaboration necessarily and by definition devalues the brand.
...
No need - I understand there are different types of high-low collabs (I’m the one who listed them, after-all). I was responding only to your initial insinuation that any high-low collab devalues the “high” side.
What is probably not understood, I feel, is the fact that by doing a collaboration with another, much lower positioned brand, Omega is effectively underlining that it is a high-end brand. That is part of the dynamic! It also ensures that there isn't a cannibalisation between the brands as no-one looks at a MoonSwatch and thinks "great, now I don't have to spend 7K on a mechanic Omega Speedmaster", which may have been the case if Omega had worked with Tissot, to name one brand they have historically shared a lot of designs and technology with. While some brands from time to time work with competitors for (extremely limited) releases, these are meant for collectors and won't cannibalise sales, but instead garner extra sales.
- Posts
- 1,023
- Likes
- 1,018
BradleyJ.
·Most people are taking comfort in the statements that these will be available online soon...come one, come all. When these go online don't tarry, get your order in.
From multiple social media posts I get the vibe most people think this is gonna be easy peasy to obtain once they go online. I think a lot of those people are going to be dissapointed.
- Posts
- 8,890
- Likes
- 28,361
tyrantlizardrex
·Thanks Sherlock, in context I was commenting on other peoples statements.
You must be fun at parties.
- Posts
- 170
- Likes
- 256
Awetaylor
·This reminds me of a Billy Connelly story about mad millionaires and people who lived on council estates having more in common than the "Volvo owning" middle class. Neither end could give a t**s about the current house prices!
I won't add a link, its called "Billy Connolly Toffs for dinner" on Youtube.
The way the majority of the people on this forum have reacted gives me such joy. It's fun, inclusive, and positive!! I can imagine someone with a moonSwatch having a chat with a speedmaster owner, comparing the two. For me, it spreads the passion of watch collecting.
I won't add a link, its called "Billy Connolly Toffs for dinner" on Youtube.
The way the majority of the people on this forum have reacted gives me such joy. It's fun, inclusive, and positive!! I can imagine someone with a moonSwatch having a chat with a speedmaster owner, comparing the two. For me, it spreads the passion of watch collecting.
- Posts
- 553
- Likes
- 2,760
Omega D
·
- Posts
- 27,701
- Likes
- 70,395
- Posts
- 182
- Likes
- 92
eelpie
·If this move was for “fun” Omega could have thrown one of these in with the purchase of a real Omega.
This is a move by a massive mega corporation to sell tons of watches by creating a “brand approved” replica which thereby cheapens the luxury brand it’s replicating
I have pretty good selection of Omegas and I would wager the values on them will not drop a penny when the MoonSwatches are released tomorrow.
Nicolas Hayek was the fellow who invented Swatch in an effort to save their share of the Swatch industry, including our beloved Omega, and I see no down-side to a little creative thinking.
If these watches offend you, feel free to sell your Omegas and to go queue up at the Rolex Boutique. I’m sure you can get whatever you want in six to eighteen months, assuming of course you’d previously purchased a watch from that boutique . . .
- Posts
- 27,701
- Likes
- 70,395
- Posts
- 3,979
- Likes
- 8,988
cvalue13
·What is probably not understood, I feel, is the fact that by doing a collaboration with another, much lower positioned brand, Omega is effectively underlining that it is a high-end brand. That is part of the dynamic! It also ensures that there isn't a cannibalisation between the brands as no-one looks at a MoonSwatch and thinks "great, now I don't have to spend 7K on a mechanic Omega Speedmaster",
Unclear how this is so un-obvious to the point of anger and arriving at the opposite conclusion.
To make it cartoonish, there are three main buckets of buyers of this watch:
(1) Omega heads and other watch collectors that find this collaboration fun if not downright refreshing
(2) people who already know, admire and aspire to own a real Speedmaster, but because of age, socio-economics, or other reasons (A) won’t ever, or (B) won’t yet be able to buy an actual Speedmaster - but will be able to participate in the Omega Zeitgeist, even if in a “reduced” way
(3) largely younger generation that either has never or only vaguely heard of the Speedmaster, Omega, or understand Omega’s history in space exploration - but who are being well introduced to those things now
Those three buckets then interact with one-another in various ways that are net synergistic.
Having been around these sorts of workshopping tables for luxury products before, can guarantee l there was a day (or many days) that someone pointed out the obvious: “I suppose we have to think about bucket (4): those brand folks who will feel that serving buckets (1)-(3) somehow threatens their status-symbol”
And the collective response was: “there won’t be many like that, even fewer of those will actually alter their brand loyalty despite their barking, and if done right the benefits of (1)-(3) far outweigh the costs of (4)”
Signs so far are good that Omega has done this pretty right. Big test will be what happens once the masses start opening the boxes, or when YouTube influences hungry for clicks make mountains out of molehills
I suspect much internet traffic will be generated by hands-on critiques that conveniently ignore the commiserate price point in order to sensationalize the lesser “quality” of the watches.
- Posts
- 27,701
- Likes
- 70,395
Archer
··Omega Qualified WatchmakerFIFY. These are sold by Swatch, not Omega. Omega has display cases in shop purely for display.
It's odd that the people who are most upset by the connection to Omega, are the ones who want to continually reinforce that connection, even beyond reality...
