This original ad is from the late thirties. Had it framed for the wall I like the image so much. It is a mysterious figure, half day and half night, a guardian of timekeeping. Perhaps one of our French members can better translate the phrase "eloge du temps."
I understand it as "the praising of time" and that seems quite nice.
Those who have the Sala book will recognize this - an illustration by writer/playwright/artist/film maker Jean Cocteau (circa 1947?). It says something to the effect that "Time himself checks the time with a Universal watch":