A lot of opinions here. I want to clarify a few things here:
1. I don’t know that even I would have waited in that line when I saw it. I told my sister as much but she said it was fine. She had her phone and basically worked through that entire time. More than anything she was dismayed at the experience. For context, she’s the marketing director for the biggest hotel in Miami Beach. That hotel is a part of the world’s largest hotel chain. So…..trust me very few people here are going to school her on sales, demand, marketing, etc. When I told her about the amount of stores that existed, the demand, etc she was pretty shocked at the experience.
2. A lot of you are saying this is history repeating itself but not realizing that that’s exactly why it shouldn’t happen again.
3. Yes, Swatch is the parent company and this is technically a “swatch” watch, but they’re one and the same if you ask me. Did omega advertise this themselves, yes. They’re in on it and I assume would have some say in how this is handled. Regardless of who you attribute this to, it’s ridiculous in todays day and age. To have a rollout from a company of that size and ONLY sell it in a total of 14 stores in the entirely of a country?? Come on guys, seriously? This isn’t about added hype. This isn’t about increasing anything. It’s poor execution.