GrussGott
·This is exactly what Swatch wants to happen. The main value of these releases is to create buzz
(1.) What's a Collab anyway?
@gm3sf is missing the reason Omega's name is on it: for the design only. That's Omega's contribution, whereas Swatch's contribution is the manufacture & sales, including the distribution channel, volumes, sales policies, promotions, et al. That's all Swatch.
Rolex's name is on a lot of tennis tournaments, but ticket lines aren't Rolex's fault.
(2.) Is plastic bad?
G-shock makes plastic watches too, and their business is doing pretty well with a fair number of fans (sales > USD$1B)
(3.) Luxury products always need an entry point
Malls & foot traffic are down globally with the rise in e-commerce and that changes the game of getting the attention & interest of a new generation of buyers. Waiting in line and getting that kinda hard to get luxe item is just as pleasing at $300, $3000, $30000, or $30,000,000 since all that's different is the zeros.