If you assume that there was one watch of the same model for every serial in the given range, then I think you can treat this like a modified "German Tank Problem" with an unknown starting serial, and
this says your estimate for the total should be:
(max_observed - min_observed) * (1 + (2 / num_observed - 1)) -1
In the case above this would yield an estimate of 288 total.
(I'm not quite sure why you can't model it as estimating the bounds of a discrete uniform probability distribution from which you have selected at random, but doing so seems to give slightly different results.
)
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