I'll question you a bit on this, but I'll give the TL;DR first:
Scratch the itch directly. Scratching nearby rarely relieves anything. And, you're unlikely to rationalize away the existence of the itch.
It may well be foolish vanity at the root of it all for you; the source of this itch you feel to get a Rolex. But honestly, so what?
And, I'd say it's only stupid to buy a Rolex if you're about to go into debt
(God forbid on a credit card) to get one. I personally don't think paying grey market prices is actually stupid, either, so long as anyone about to do so understands they're buying at above MSRP, and if they think about watches first from an investment perspective, it's a pretty good predictor of future disappointment.
The heart wants what the heart wants. If you have your heart set on a Rolex, buying anything else that's an analogue of what you really want is unlikely to satisfy in the long run, and you'll first spend money on the analogue and later wind up spending to buy the real thing you actually wanted to begin with. Eventually, each look at the analogue piece will just remind you how much it's not the thing it's kinda-sorta like.
Scratch that damn itch and be done with it. Arguing with yourself about apparent virtues of brand X versus brand Y doesn't change anything, ultimately, since the heart is irrational. And, don't bother trying to justify to yourself or loved ones anything watch related. Comes down to the inner 4-year old: "BUT I WANT IT!!!"