It's likely being marketed as more of an entry level luxury watch that will make you want to buy a Rolex later in life (when you earn more money), similar to how car companies have lower-cost brands and higher cost brands (Mini-BMW, VM Group with Seat-Skoda-VW-Audi, etc)
I have only ever had 1 person comment on a watch, and that was a Vostok. Likely, most people really do not care what you wear on your wrist unless they are trying to "size you up" in order to sell you something, or are a WIS...
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