The initial entry of Omega into the Bond movies was not really a product placement, it was the costumes designer Lindy Hemming who said, “I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear the Seamaster with the blue dial.” She said that because her father had friends who were ex-Navy and wore MoD issued Omega watches. Then the rest is history and I think it’s fun.
Now, the world is changing and most things are being commoditised including garnements, watches, cars, etc… worn and visible in movies. Even watches are being commoditised as some people are investing in watches which I find rather odd as it’s not my way with watches which I see as luxury or not, consumable items which may become collectible after a considerable amount of time has passed…
Why would it be bullshit ?!
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