So an EMT paramedic comes to the aid of a young yuppie who was thrown out of his car in a terrible crash. As the paramedic arrives at the victims side he hears him crying out "my BMW, my BMW. How is my BMW?"
Surprised by his crash victims concern, the paramedic responds "buddy you've go more important things to be concerned about. You've lost your left arm!".
To which, the yuppie changes his cry to "My Rolex, my Rolex, I've lost my Rolex."