Swatch Group Watch Brands: Omega Luxury?

gatorcpa · Jun 7, 2015

If you've bought 7 Audis, obviously you have a good relationship with a dealer, even if it is only with the service department.

My family used to have that with Acura. We bought or leased 9 of them over the years. Then they got rid of the cars that made sense and replaced them with inferior models.

So we moved on.
gatorcpa

CMG23 · Jun 7, 2015

gatorcpa
I think the reclassification is more about the retail outlets for Omega than for anything else. There will always be a reasonably priced manual wind Moonwatch and steel version of other basic watches. It is my understanding that all others will be transitioned over to the Co-Axial escapement movements, with the inherent increase in pricing.

Swatch has several high end boutiques called Tourbillion in the US. Not sure if they have done this in other countries. Tourbillion sells only from the Prestige and Luxury range you see above. Omega is the low end in this place.

It's all about marketing, and I will accept that Swatch knows a lot more about this subject than I do.
gatorcpa

Tourbillon Boutiques also carry SWATCH watches. It's interesting when you see a $50 Swatch and then you walk over and see a $100,000+ Breguet tourbillon. I believe there are 20 Tourbillon Boutiques around the world.

Swatch Group Watch Brands: Omega Luxury?

gatorcpa

CMG23

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