Forgetting the part where they’re only sold in Swatch stores and are obviously Swatch quality/price
...question: If it has Omega on the dial and says Speedmaster does that make it an official 'Speedmaster'? As much an official 'Speedy' as my own? I would argue that it does.
Does anyone buy watches anymore just because they are fun?
This is moonshot level marketing.
I argue that ‘Speedmaster’ has seen a colossal upsurge in use over the past few days, perhaps greater than Swatch Group could have imagined, or, most likely, exactly as they planned.
Certainly, there are many for whom this watch ticks requisite boxes; my wife, for example. She prefers this to my Speedy. “They’re cute…”. Yet the brilliance here is founded on younger audiences; ones who will spend the next 2 decades dreaming of and saving for a Moonwatch. That kind of brand perception and mindshare is golden.
But the real question is, how old does a MoonSwatch have to be before it's considered a Vintage MoonSwatch?
I still don't see any information on Speedmaster 101: https://speedmaster101.com/
I actually wasn't implying that. My thinking was more that this could have been a creative way to drive a new generation of interest in Speedmasters. There is some risk, but Omega's actions over the past 20 years suggest to me that they think the Speedmaster requires continual hyping anyway.
Interesting point of view, and I respect it, while disagreeing completely... 😀
From a basic function POV, a base Tiguan gets you from point A to B just as well as a loaded Macan GTS. The difference is in various creature comforts and option levels (infotainment, seating, noise/suppression) and performance items (acceleration, speed), and then a 'prestige' delta (varies by person). Branding is key to helping identify the justified 'price' differences to customers, but strongly supported by the difference in creature comfort and performance.
...
I am a Business Director for a global supplier, and while I don't have responsibility for branding or marketing, I spend a lot of time working with our sales teams on how best to understand and leverage perceived value and price justifications. It's not a consumer product, so the mechanisms of setting prices and generating sales is very different from goods such as watches. However, I spend a lot of time thinking about pricing and function vs value. From a branding perspective, we have very careful corporate control over our company logo, including highly specific font, colour, size and use-cases how we must and must-not show our logo and letterhead.
Note: a low tier co-branding with a high tier in the same corporation within the same product line is very different from almost all co-labs people are using to defend this effort.
@ConElPueblo thing is the VWs don't bear Porsche/Audi logo on them.
What we have here is a Golf chassis mated to 911 Shaped body. Porsche logo on bonnet. VW logo on rear saying Carrera.
Of course its priced like a Golf and sold at VW dealerships
Note: a low tier co-branding with a high tier in the same corporation within the same product line is very different from almost all co-labs people are using to defend this effort.
Does that matter when they are obviously different? I think that we are doing the watch buying public a disservice by saying that they are somehow not clever enough to see through... see through what exactly? Everything is upfront here; materials, movement, price, big loud colours. I think everyone will know what a Speedmaster MoonSwatch and a Speedmaster Moonwatch is.
After all, at some point in the fifties this was launched:
Complete with bracelet and crown with Rolex logos and a caseback prominently featuring "OYSTER CASE BY ROLEX".
If the addition of a 2mm logo on the dial makes people think this is massively differently marketed, so be it.
You basically just described the first 50 years of Porche’s existence
