It’s been reported to me by the Houston OB (one of the larger ones in the states), that for the 321 there is some allocation occurring in Bienne to names/known customers, and then some OB influence otherwise. Whether that’s true, or true everywhere, I don’t know - just reporting the report.
But regarding the Snoopy, which was reported to be mostly driven by a Bienne list, my contact gave an instructive example: basically, the Houston OB’s #1 client did not receive the first Snoopy, because Bienne sent it specifically to the OB’s #2 client - apparently because the #2 client also spent material money at other OBs. In other words, while from the Houston OB’s perspective this guy was the #2 client, the global perspective of Bienne was different.